AHP를 활용한 메가이벤트 유치 성공요인 연구 - 이벤트 기획자 관점에서 -
A Study on the Factors Attracting Mega Event Using AHP -From the Event Planners Perspective-
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Hosting mega-events requires substantial amount of time and efforts on the part of the government bodies and the nation as a whole. When an attempt to host a mega-event fails, it not only incurs economic losses but also tarnishes the reputation of the nation. Therefore, hosting a mega-event has become a matter of nationwide importance. According to the AHP application, of all the factors within the first hierarchy, <nation’s competitiveness> is most crucial in successfully hosting a mega-event, followed by <competing nation>, <presenter>, <role of government>, <domestic/overseas organizations>, <political issues>, <host city>, and <external factors>. Of the second hierarchy, <nation’s competitiveness> again tops the rank, followed by <nation’s image>, <eloquence of presenter>, <sponsorship of domestic companies>, <political issues>, <domestic situations> and <political paradigm>. Factors such as <government support>, <government will>, <host city’s image>, <competing nation’s will>, <diplomatic power of government>, <principle of continental rotation>, and <government intelligence> ranked lower in its importance. which then can be used as a guideline in hosting any future mega-events with the right strategies.
Abstract
Hosting mega-events requires substantial amount of time and efforts on the part of the government bodies and the nation as a whole. When an attempt to host a mega-event fails, it not only incurs economic losses but also tarnishes the reputation of the nation. Therefore, hosting a mega-event has become a matter of nationwide importance. According to the AHP application, of all the factors within the first hierarchy, <nation’s competitiveness> is most crucial in successfully hosting a mega-event, followed by <competing nation>, <presenter>, <role of government>, <domestic/overseas organizations>, <political issues>, <host city>, and <external factors>. Of the second hierarchy, <nation’s competitiveness> again tops the rank, followed by <nation’s image>, <eloquence of presenter>, <sponsorship of domestic companies>, <political issues>, <domestic situations> and <political paradigm>. Factors such as <government support>, <government will>, <host city’s image>, <competing nation’s will>, <diplomatic power of government>, <principle of continental rotation>, and <government intelligence> ranked lower in its importance. which then can be used as a guideline in hosting any future mega-events with the right strategies.
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