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Differences in Tourists’ Shopping Behavior by Origin: An In-depth Comparison between Japanese And Chinese Tourists to Busan, Korea

황영현|정호균
한국마이스관광학회 (Korea MICE Tourism Society)|2016.09|MICE관광연구 (JOURNAL OF MICE & TOURISM RESEARCH)|제16권 제3호|pp. 111-130

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키워드

일본중국부산BusanJapan문화적 차이Cultural DifferencesChina관광객TouristsShopping Behavior쇼핑행동

초록

This study aims to examine the differences in shopping behavior of Japanese and Chinese tourists to Busan, Korea. For empirical investigation, Busan Metropolitan City Tourist Survey data collected in 2010 and 2012 were used. Despite of cultural similarities and geographical proximity to Korea, the results of this study show that there are notable differences in shopping behavior between Japanese and Chinese tourists. Japanese tourists preferred to buy at department store and shopping street near accommodation, while Chinese tourists preferred to purchase at duty free shop in the airport and large discount retail store. Japanese tourists were found to buy more seafood, shoes than Chinese tourist. Chinese tourists prefer to buy perfumes and cosmetics, food, ginseng and medical herbs, and apparels. Managerial implications based on findings are discussed

Abstract

This study aims to examine the differences in shopping behavior of Japanese and Chinese tourists to Busan, Korea. For empirical investigation, Busan Metropolitan City Tourist Survey data collected in 2010 and 2012 were used. Despite of cultural similarities and geographical proximity to Korea, the results of this study show that there are notable differences in shopping behavior between Japanese and Chinese tourists. Japanese tourists preferred to buy at department store and shopping street near accommodation, while Chinese tourists preferred to purchase at duty free shop in the airport and large discount retail store. Japanese tourists were found to buy more seafood, shoes than Chinese tourist. Chinese tourists prefer to buy perfumes and cosmetics, food, ginseng and medical herbs, and apparels. Managerial implications based on findings are discussed

참고문헌 (42)

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