뉴노멀(New Normal) 2.0 시대의 관광: 코로나19 유행 기간 제주 방문 관광객 IPA 결과를 중심으로
New Normal 2.0 Tourism: Focus on IPA Results of Jeju Visitors during COVID-19 Spread
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The COVID-19 crisis is challenging tourist industries worldwide. It may offer invaluable opportunities to reset tourism toward a better pathway for the future. The purpose of this study was to explore the importance and performance level of the quarantine of the tourist service business during the crisis of spreading corona virus to predict the new normal 2.0 tourism. The 502 data was collected from Feb. 29 to Mar. 1, 2020 at the Jeju National Airport. As a research method, the traditional IPA and the revised IPA analysis were carried out together. The results showed that virus protection for public transportation, lodging facilities, and souvenir shops that tourists consider important should be thoroughly implemented to prevent an epidemic of corona virus. In order to revitalize tourism industry in the era of new normal 2.0, a tourism transformation based on sustainability is needed.
Abstract
The COVID-19 crisis is challenging tourist industries worldwide. It may offer invaluable opportunities to reset tourism toward a better pathway for the future. The purpose of this study was to explore the importance and performance level of the quarantine of the tourist service business during the crisis of spreading corona virus to predict the new normal 2.0 tourism. The 502 data was collected from Feb. 29 to Mar. 1, 2020 at the Jeju National Airport. As a research method, the traditional IPA and the revised IPA analysis were carried out together. The results showed that virus protection for public transportation, lodging facilities, and souvenir shops that tourists consider important should be thoroughly implemented to prevent an epidemic of corona virus. In order to revitalize tourism industry in the era of new normal 2.0, a tourism transformation based on sustainability is needed.
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