Experience Goods Monopolist: Freeware as an Advertisement
0
조회
0
다운로드
0
인용
0
참고문헌
키워드
초록
This study examines the situation in which a monopolist offers freeware as an advertisement for the increase of demand to maximize profit even though the existence of such freeware will reduce the power of the monopolist in the market. This study proves that the successful application of freeware is dependent on the number of potential consumers and the optimal quality design for freeware in this situation uniquely exists.
Abstract
This study examines the situation in which a monopolist offers freeware as an advertisement for the increase of demand to maximize profit even though the existence of such freeware will reduce the power of the monopolist in the market. This study proves that the successful application of freeware is dependent on the number of potential consumers and the optimal quality design for freeware in this situation uniquely exists.
참고문헌 (7)
- Gabszewicz, J., "Price Competition, Quality and Income Disparities", Journal of Economic Theory, 20(3), pp.340~359 (1979)
- Gaudeul, A., "Shareware Competition: Selling an Experience" (2004), University of Toulouse, CREMAQ
- Haruvy, E., "Freeware as a Competitive Deterrent", Information Economics and Policy, 17(4), pp.513~534 (2005)
- Ilan, Y., "The Economics of Software Distribution over the Internet Revisited", First Monday, 6(12) (2001)
- Lee, S. H., "Choosing Roles in a Model of Quality Differentiation", Seoul Journal of Economics, 9(6), pp.191~201 (1996)
- Shapiro, C., "Versioning: The Smart Way to Sell Information", Harward Business Review, 76(6), pp.106~114 (1998)
- Wauthy, X., "Quality Choice in Models of Vertical Differentiation", The Journal of Industrial Economics, 44(3), pp.345~353 (1996)