수산물먹거리를 통한 해양활동에 대한 실태연구

Abstract

Previous studies have been mainly focused on marine tourism, ocean logistics, and marine culture. However, research on the meaning of fisheries products was very insignificant. Among the reasons, it is considered that the influence on the distinctive point of differentiation and perception of marine products is still insignificant. The purpose of this study is to understand consumers' perception of various factors such as preference, necessity and satisfaction of Korean seafood. This will enable consumers to obtain information on a variety of aquatic foods and contribute to the establishment of future fisheries policies and strategies. As a result of this study, the overall index of aquatic food consumption was 74.9 points based on 100 points. Satisfaction with aquatic products and necessity of consumption were 74.1, 79.0 and 71.7, respectively. Therefore, a measure should be taken to increase the satisfaction of marine products, which is relatively insufficient depending on the necessity of marine products. we can expect to improve the satisfaction of the marine products through development of franchise for marine products in Korea, safety of food for marine products, and improvement of image of marine products in Korea.