Survey on Financial Support in Chinese Language Promotion
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In the promotion of Chinese language, the funding that Confucius Institutes can rely on only comes fromHanban. From 2009 to 2014, the number of new Confucius Institutes opened is much higher than before. Withthe increasing number of Confucius Institutes established in various countries, the funding for promotingChinese language has limited its development. The development situation of Confucius Institutes in Australiais diversified with very rich experience. The market-oriented development of Confucius Institutes has also triedmany times. The Confucius Institutes in the Lancang-Mekong region have less experience but they can learnfrom various experiences from Australia to provide better ideas and paths for the development of ConfuciusInstitutes in this region and the promotion of Chinese. This paper uses the strength, weakness, opportunity, andthreat (SWOT) model to analyze the market feasibility of financial support for the development of ConfuciusInstitutes and makes certain suggestions for the promotion of Chinese language in the Lancang-Mekong region.
Abstract
In the promotion of Chinese language, the funding that Confucius Institutes can rely on only comes fromHanban. From 2009 to 2014, the number of new Confucius Institutes opened is much higher than before. Withthe increasing number of Confucius Institutes established in various countries, the funding for promotingChinese language has limited its development. The development situation of Confucius Institutes in Australiais diversified with very rich experience. The market-oriented development of Confucius Institutes has also triedmany times. The Confucius Institutes in the Lancang-Mekong region have less experience but they can learnfrom various experiences from Australia to provide better ideas and paths for the development of ConfuciusInstitutes in this region and the promotion of Chinese. This paper uses the strength, weakness, opportunity, andthreat (SWOT) model to analyze the market feasibility of financial support for the development of ConfuciusInstitutes and makes certain suggestions for the promotion of Chinese language in the Lancang-Mekong region.
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