관광객 수요시장별 전라남도 방문 특성 연구 -온라인 리뷰를 활용한 공간분석 기법의 적용
Exploring tourist visit patterns by different origin markets in Jeonlanamdo: Spatial analysis using online review
0
조회
0
다운로드
0
인용
0
참고문헌
키워드
초록
This study aims to be used in developing efficient strategy using online reviews from those who visited Jeonllanamdo and posted their experience on www.tripadvisor.com. In order to fulfill this purpose, a total of 3091 online reviews completed posting by 31 July 2020 were collected from the site using a web crawling program. Mean difference in rating of each tourist attractions and cities by reviewer’s residence and the attributes of tourist attractions was utilized and spatial analysis was also conducted to find out visitors’ travel routes. This study can be beneficial for Jeonllanamdo (Destination Managment Organization; DMO) in making destination marketing more efficient and successful.
Abstract
This study aims to be used in developing efficient strategy using online reviews from those who visited Jeonllanamdo and posted their experience on www.tripadvisor.com. In order to fulfill this purpose, a total of 3091 online reviews completed posting by 31 July 2020 were collected from the site using a web crawling program. Mean difference in rating of each tourist attractions and cities by reviewer’s residence and the attributes of tourist attractions was utilized and spatial analysis was also conducted to find out visitors’ travel routes. This study can be beneficial for Jeonllanamdo (Destination Managment Organization; DMO) in making destination marketing more efficient and successful.
참고문헌 (42)
- 강성진, "지역 음식관광 활성화를 위한 외국인 방문객 시장세분화 연구 - 여행 중 음식 관련 행동들을 기반으로 -", 관광연구, 29(5), pp.177~197 (2014), 대한관광경영학회
- 지역축제의 경제적 효과 및 지역경제 활성화 방안-서남권 대표축제를 중심으로, "고두갑", 한국은행 목포본부, ~ (2016)
- 국가관광전략회의, "제2차 국가관광전략회의「지역관광 활성화 방안」", ~ (2018)
- 김성현, "지역축제의 지역경제활성화 영향 분석", 한국행정학보, 39(4), pp.221~246 (2005), 한국행정학회
- Jong-Sung Kim, "A Study on the Invigoration of Sport Tourism Using Big Data", Journal of the Korea Entertainment Industry Association, 11(3), pp.99~ (2017), Korea Entertainment Industry Association[DOI]
- 김태헌, "지역경제 활성화를 위한 관광자원개발과 관광정책의 역할", 한국콘텐츠학회 논문지, 11(5), pp.403~412 (2011), 한국콘텐츠학회
- 2017 외래관광객 실태조사, "문화체육관광부", ~ (2018)
- 송학준, "2012 여수엑스포 방문객의 체험이 지각된 가치와 만족도에 미치는 영향: 체험경제 이론을 중심으로", 호텔경영학연구, 22(6), pp.159~174 (2013), 한국호텔외식관광경영학회
- 이수진, "소셜미디어 빅데이터 분석을 통한 관광 인식 조사–경기도 지역을 중심으로 -", GRI연구논총, 18(1), pp.83~109 (2016), 재단법인 경기연구원
- 이승현, "해양관광자원의 검색어 지수와 노출량 간의 관계 -여수해양관광을 중심으로-", 해양관광학연구, 12(2), pp.9~18 (2019), 한국해양관광학회
- 이영진, "관광분야에서 SNS 빅데이터의 활용 방법 모색: 관광 정보 검색 키워드 분석을 중심으로", 관광연구저널, 28(3), pp.5~14 (2014), 한국관광연구학회
- 이정실, "지역축제방문동기 세분화 및 만족의 차이", 관광레저연구, 14(3), pp.143~156 (2002), (사)한국관광레저학회
- 이현주, "동북아 크루즈승객의 크루즈 만족도 분석: Cruisecritic.com 온라인 리뷰의 활용", 관광연구, 30(6), pp.343~362 (2015), 대한관광경영학회
- 이충기, "여수엑스포 방문객 동기와 시장세분화 연구", 관광학연구, 37(5), pp.29~50 (2013), 한국관광학회
- 진영재, "관광동선 기반 인접 자치단체 통합정보체계 구축 : 2012 여수세계박람회 관광상품 통합유통정보체계", 2(4), pp.105~126 (2009), 한국해양관광학회
- 한국문화관광연구원, "2017년 전국 주요 관광지접 입장객 통계", ~ (2018)
- 광주전남지역 관광 현황 및 시사점, "한국은행 광주전남본부", ~ (2017)
- Blumberg, K., "Tourism destination marketing–A tool for destination management? A case study from Nelson", Tasman Region, New Zealand, 2005, pp.10(1), 45~57
- Casalo, L. V., "Do online hotel rating schemes influence booking behaviors?", International Journal of Hospitality Management, 49, pp.28~36 (2015)
- Crouch, G. I., "Destination competitiveness : An analysis of determinant attributes", Journal of travel research, 50(1), pp.27~45 (2011)
- de Jong, A., "Food tourism policy : Deconstructing boundaries of taste and class", Tourism Management, 60, pp.212~222 (2017)
- Del Vecchio, P., "Creating value from social big data : Implications for smart tourism destinations", Information Processing & Management, 54(5), pp.847~860 (2018)
- Dredge, D., "Destination place identity and regional tourism policy", Tourism Geographies, 5(4), pp.383~407 (2003)
- Enright, M. J., "Tourism destination competitiveness : a quantitative approach", Tourism management, 25(6), pp.777~788 (2004)
- Fatanti, M. N., "Beyond User Gaze : How Instagram Creates Tourism Destination Brand?", Procedia-Social and Behavioral Sciences, 211, pp.1089~1095 (2015)
- Gutiér ez, J., "The eruption of Airbnb in tourist cities : Comparing spatial patterns of hotels and peer-to-peer accommodation in Barcelona", Tourism Management, 62, pp.278~291 (2017)
- Jang, S. S., "Temporal destination revisit intention : The effects of novelty seeking and satisfaction", Tourism management, 28(2), pp.580~590 (2007)
- King, K. N. V., "Foodstagram endorsement and buying interest in cafe", restaurant, 2016, pp.18(2), 100~110
- Kirilenko, A. P., "Comparative clustering of destination attractions for different origin markets with network and spatial analyses of online reviews", Tourism Management, 72, pp.400~410 (2019)
- Kwok, L., "Thematic framework of online review research : A systematic analysis of contemporary literature on seven major hospitality and tourism journals", International Journal of Contemporary Hospitality Management, 29(1), pp.307~354 (2017)
- Ladhari, R., "eWOM effects on hotel booking intentions, attitudes, trust, and website perceptions", International Journal of Hospitality Management, 46, pp.36~45 (2015)
- Li, X., "Spatial pattern of tourist flows among the Asia-Pacific countries : An examination over a decade", Asia pacific journal of Tourism Research, 13(3), pp.229~243 (2008)
- Li, J., "Big data in tourism research : A literature review", Tourism Management, 68, pp.301~323 (2018)
- Morrison, A. M., "Marketing and managing tourism destinations" (2013), Routledge
- Murphy, L., "Linking travel motivation, tourist self-image and destination brand personality", Journal of travel &tourism marketing, 22(2), pp.45~59 (2007)
- Seraphin, H., "Over-tourism and the fall of Venice as a destination", Journal of Destination Marketing & Management, 9, pp.374~376 (2018)
- Sheehan, L., "The use of intelligence in tourism destination management : An emerging role for DMOs", International Journal of Tourism Research, 18(6), pp.549~557 (2016)
- Vogt, C., "Collaborative tourism planning and subjective well-being in a small island destination", Journal of destination marketing & management, 5(1), pp.36~43 (2016)
- Volgger, M., "Requirements for destination management organizations in destination governance : Understanding DMO success", Tourism Management, 41, pp.64~75 (2014)
- Xiang, Z., "What can big data and text analytics tell us about hotel guest experience and satisfaction?", International Journal of Hospitality Management, 44, pp.120~130 (2015)
- Xing, X., "Effects of hosting a sport event on destination brand : A test of co-branding and match-up models", Sport Management Review, 9(1), pp.49~78 (2006)
- Yoon, Y., "An examination of the effects of motivation and satisfaction on destination loyalty : a structural model", Tourism management, 26(1), pp.45~56 (2005)
