본문 바로가기
KERD
논문KCI 등재

규범활성화모델을 활용한 내국인 관광객의 친환경 행동과 친환경 관광지지 연구: 제주도 우도를 중심으로

A Study on Domestic Tourists’Pro-Environmental Behavior and Pro-Environmental Behavior Tourism Support using the Norm Activation Model: Focusing on Udo Island, Jeju Island

0

조회

0

다운로드

0

인용

0

참고문헌

키워드

주제분류학제간연구

초록

As part of sustainable tourism, pro-environmental tourism requires tourists' eco-tourism activities and actions, and in-depth research is needed to encourage tourists to participate and practice responsible behavior. In this study, we attempted to examine the relationship between pro-environmental behavior and pro-environmental tourism support using the norm activation model (NAM). For this purpose, a research model and survey questions were derived as a result of the literature review, and a survey was conducted on tourists visiting Udo Island. the results are as follow. first. did. First, the core factor of norm activation was that result recognition and responsibility attribution had a significant impact on personal norms. Second, personal norms were found to have a significant impact on pro-environmental behavior and support for pro-environmental tourism. Third, pro-environmental behavior was found to have a significant effect on support for pro-environmental tourism. These research results can provide academic significance by proving the relationship between pro-environmental behavior and tourism support, and are meaningful in practical terms in suggesting directions for implementing pro-environmental tourism policies.

Abstract

As part of sustainable tourism, pro-environmental tourism requires tourists' eco-tourism activities and actions, and in-depth research is needed to encourage tourists to participate and practice responsible behavior. In this study, we attempted to examine the relationship between pro-environmental behavior and pro-environmental tourism support using the norm activation model (NAM). For this purpose, a research model and survey questions were derived as a result of the literature review, and a survey was conducted on tourists visiting Udo Island. the results are as follow. first. did. First, the core factor of norm activation was that result recognition and responsibility attribution had a significant impact on personal norms. Second, personal norms were found to have a significant impact on pro-environmental behavior and support for pro-environmental tourism. Third, pro-environmental behavior was found to have a significant effect on support for pro-environmental tourism. These research results can provide academic significance by proving the relationship between pro-environmental behavior and tourism support, and are meaningful in practical terms in suggesting directions for implementing pro-environmental tourism policies.

참고문헌 (55)

  1. 고은희, "호텔 이용 고객의 친환경 행동의도 결정과정 연구 : 규범 활성화 모델을 중심으로", 호텔경영학연구, 28(7), pp.37~56 (2019), 한국호텔외식관광경영학회[DOI]
  2. 김하나, "제주지역 방문 내국인 관광객의 친환경 관광 행동의도에 관한 연구: 확장된 계획행동이론(ETPB)을 적용하여", 석사, pp.2023
  3. 나예정, "규범활성화모델을 통한 항공기 이용객의 친환경행동의도 결정과정: 환경인식의 조절효과 분석", 관광연구저널, 37(6), pp.111~126 (2023), 한국관광연구학회[DOI]
  4. 박정현, "청년 관광객의 친환경 규범이 관광지에서의 친환경 행동에 미치는 영향 연구", 관광학연구, 45(2), pp.197~217 (2021), 한국관광학회[DOI]
  5. 우은주, "과잉관광 현상에 대한 관광객 인식 이해: 규범활성화 이론을 바탕으로", 이벤트컨벤션연구, 15(2), pp.121~135 (2019), 사단법인 한국비즈니스이벤트컨벤션학회[DOI]
  6. 유광민, "기후변화 발생 책임인식이 관광 상황에서 개인 규범과 친환경 행동에 미치는 영향 분석", 관광학연구, 39(5), pp.87~100 (2015), 한국관광학회[DOI]
  7. 윤선미, "확장된 계획행동이론(TPB)와 규범 활성화 모델(NAM)을 활용한 친환경 커피전문점을 방문하는 고객의 친환경 행동의도에 한 연구", 호텔경영학연구, 29(2), pp.21~39 (2020), 한국호텔외식관광경영학회[DOI]
  8. 윤현, "세계자연유산 관광자의 기후변화 인식과 관광정책지지, 친환경 행동과의 구조적 관계", 관광연구저널, 36(7), pp.5~19 (2022), 한국관광연구학회[DOI]
  9. 임재필, "계획행동이론(TPB)을 활용한 MZ세대의 친환경 관광행동 연구", 관광연구저널, 36(11), pp.113~125 (2022), 한국관광연구학회[DOI]
  10. 우도면 종합발전 계획, "제주시", ~ (2018)
  11. 제주특별자치도, "제주관광부터 자원순환 실천한다-제주도-제주관광공사, 관광분야에서 2040 플라스틱 제로 실현-", 보도자료 (2023.07.26), ~ (2023)
  12. 최사라, "기후변화에 대한 관광객의 위험지각, 소비가치, 친환경 행동의 구조적 관계", 관광연구저널, 36(8), pp.23~36 (2022), 한국관광연구학회[DOI]
  13. Xijing, C., "백두산 관광객의 친환경행동 형성과정에서 환경인식의 조절된 매개효과 검증: 규범활성화모델을 적용하여", 박사, pp.2019
  14. Adam, I., "Rational and Moral Antecedents of Tourists’ Intention to Use Reusable Alternatives to Single-Use Plastics", Journal of Travel Research, 62(5), pp.949~968 (2023)
  15. Armutcu, B., "Tourist behaviour : The role of digital marketing and social media", Acta Psychologica, 240, pp.104025~ (2023)
  16. Aziz, S., "Protecting coastal tourism through developing tourists’ environment responsible behaviour", Journal of Outdoor Recreation and Tourism, 44, pp.100698~ (2023)
  17. Ballantyne, R., "Tourists’ support for conservation messages and sustainable management practices in wildlife tourism experiences", Tourism Management, 30, pp.658~664 (2009)
  18. Bhutto, T. A., "Green inclusive leadership and green creativity in the tourism and hospitality sector : serial mediation of green psychological climate and work engagement", Journal of Sustainable Tourism, 29(10), pp.1716~1737 (2021)
  19. Cheng, T. M., "How do environmental knowledge, environmental sensitivity, and place attachment affect environmentally responsible behavior? An integrated approach for sustainable island tourism", Journal of Sustainable Tourism, 23(4), pp.557~576 (2015)
  20. D’Arco, M., "Exploring the pro-environmental behavioral intention of Generation Z in the tourism context: The role of injunctive social norms and personal norms", Journal of Sustainable Tourism, pp.1~22 (2023)
  21. Demeter, C., "Progress in field experimentation for environmentally sustainable tourism–A knowledge map and research agenda", Tourism Management, 94, pp.104633~ (2023)
  22. Esfandiar, K., "What a load of rubbish! The efficacy of theory of planned behaviour and norm activation model in predicting visitors’ binning behaviour in national parks", Journal of Hospitality and Tourism Management, 46, pp.304~315 (2021)
  23. Fornell, C., "Structural Equation Models with Unobservable Variables and Measurement Error : Algebra and Statistics", Journal of Marketing Research, 18, pp.382~388 (1981)
  24. Han, H., "Drivers of customer decision to visit an environmentally responsible museum : Merging the theory of planned behavior and norm activation theory", Journal of Travel & Tourism Marketing, 34, pp.1155~1168 (2017)
  25. Han, S., "Support of residents for sustainable tourism development in nature-based destinations : Applying theories of social exchange and bottom-up spillover", Journal of Outdoor Recreation and Tourism, 43, pp.100643~ (2023)
  26. Hedlund, T., "The impact of values, environmental concern, and willingness to accept economic sacrifices to protect the environment on tourists’ intentions to buy ecologically sustainable tourism alternatives", Tourism and Hospitality Research, 11(4), pp.278~288 (2011)
  27. Juvan, E., "Drivers of pro-environmental tourist behaviours are not universal", Journal of Cleaner Production, 166, pp.879~890 (2017)
  28. Kim, J. J., "Merging the norm activation model and the theory of planned behavior in the context of drone food delivery services : Does the level of product knowledge really matter?", Journal of Hospitality and Tourism Management, 42, pp.1~11 (2020)
  29. Kim, M. J., "Traveler biosecurity behavior during the COVID-19 pandemic : Effects of intervention, resilience, and Sustainable Development Goals", Journal of Travel Research, 61(7), pp.1599~1618 (2022)
  30. Klöckner, C. A., "How habits interfere with norm-directed behaviour : A normative decision-making model for travel mode choice", Journal of Environmental Psychology, 24(3), pp.319~327 (2004)
  31. Kollmuss, A., "Mind the Gap Why do people act environmentally and what are the barriers to pro-environmental behavior", Environmental Education Research, 8(3), pp.239~260 (2002)
  32. Lenzen, M., "The carbon footprint of global tourism", Nature Climate. Change, 8, pp.522~528 (2018)
  33. Lee, S. J., "Korean DMZ tourists’ perceived similarity and shared beliefs in predicting place attachment and support for tourism development", Journal of Destination Marketing & Management, 18, pp.100467~ (2020)
  34. Lee, T. H., "How do smart tourism experiences affect visitors’ environmentally responsible behavior? Influence analysis of nature-based tourists in Taiwan", Journal of Hospitality and Tourism Management, 55, pp.1~10 (2023)
  35. Lin, M. T. B., "A meta-analysis of antecedents of pro-environmental behavioral intention of tourists hospitality consumers", Tourism Management, 93, pp.104566~ (2022)
  36. Lin, Z., "The rising environmentalists : Fostering environmental goal attainment through volunteer tourism", Journal of Hospitality and Tourism Management, 55, pp.482~492 (2023)
  37. Liu, J., "Understanding tourists’ environmentally responsible behavior at coastal tourism destinations", Marine Policy, 143, pp.105178~ (2022)
  38. Lukoseviciute, G., "Management priorities from tourists’ perspectives and beach quality assessment as tools to support sustainable coastal tourism", Ocean and Coastal Management, 208, pp.105646~ (2021)
  39. Macdonald, C., "The relationship between tourism and the environment in Florida, USA : A media content analysis", Annals of Tourism Research Empirical Insights, 4, pp.100092~ (2023)
  40. Menhat, M., "The impact of Covid-19 pandemic : A review on maritime sectors in Malaysia", Ocean & Coastal Management, 209, pp.105638~ (2021)
  41. Nicholas, L., "Visitor perspectives on sustainable tourism development in the pitons management area world heritage site, St. Lucia", Environment, Development and Sustainability, 12, pp.839~857 (2010)
  42. Nosrati, S., "Moderating effects of cultural values on the relationship between individual values and pro-environmental behavior", Journal of Hospitality and Tourism Management, 57, pp.158~169 (2023)
  43. Park, C. Y., "Volunteer tourists’ environmentally friendly behavior and support for sustainable tourism development using Value-Belief-Norm theory : Moderating role of altruism", Journal of Destination Marketing & Management, 25, pp.100712~ (2022)
  44. Papageorgiou, M., "Coastal and marine tourism : a challenging factor in Marine Spatial Planning", Ocean & Coastal Management, 129, pp.44~48 (2016)
  45. Pearce, J., "Effects of social and personal norms, and connectedness to nature, on pro-environmental behavior : A study of Western Australian protected area visitors", Tourism Management Perspectives, 42, pp.100966~ (2022)
  46. Portman, M. E., "Marine litter from beach-based sources : case study of an Eastern Mediterranean coastal town", Waste Management, 69, pp.535~544 (2017)
  47. Ramkissoon, H., "Social Involvement and Park Citizenship as Moderators for Quality-of-Life in a National Park", Journal of Sustainable Tourism, 26(3), pp.341~361 (2018)
  48. Schwartz, S. H., "Normative influences on altruism", Advances in Experimental Social Psychology, 10, pp.221~279 (1977)
  49. Song, J., "Exploring consumers’ usage intention of reusable express packaging : An extended norm activation model", Journal of Retailing and Consumer Services, 72, pp.103265~ (2023)
  50. Stern, P. C., "A value-belief-norm theory of support for social movements : The case of environmentalism", Human Ecology Review, 6(2), pp.81~97 (1999)
  51. Wang, J., "Examining when and how perceived sustainability-related climate influences pro-environmental behaviors of tourism destination residents in China", Journal of Hospitality and Tourism Management, 48, pp.357~367 (2021)
  52. Wang S., "Tourists’ Waste Reduction Behavioral Intentions at Tourist Destinations : An Integrative Research Framework", Sustainable Production and Consumption, 25, pp.540~550 (2021)
  53. Wang, S., "Information publicity and resident’s waste separation behavior : An empirical study based on the norm activation model", Waste management, 87, pp.33~42 (2019)
  54. Wu, J., "Face consciousness, personal norms, and environmentally responsible behavior of Chinese tourists : Evidence from a lake tourism site", Journal of Hospitality and Tourism Management, 50, pp.148~158 (2022)
  55. Zheng, Y., "Leadership styles and employee pro-environmental behavior in the tourism and hospitality industry : A cognitive-affective personality system perspective", International Journal of Hospitality Management, 113, pp.103509~ (2023)

관련 논문AI추천

이 간행물의 다른 논문 (27건)