부산지역 해양 관광명소 방문객의 고유성 인식이 지역주민-관광객 상호작용 및 관광지 애착에 미치는 영향
Effect of Authenticity Perception of Visitors to Marine Tourist Attractions in Busan on Local Resident-Tourist Interaction and Tourism Destination Attachment
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Abstract
This study examined the impact of perceived authenticity on interaction between local residents and tourists, and on tourist attachment to a marine tourist attraction in Busan, South Korea. A sample of 250 visitors was used for the study. The results revealed that both existential and objective uniqueness significantly enhanced interaction between local residents and tourists, as well as tourist attachment. Furthermore, it was found that local resident-tourist interaction partially mediated the relationship between uniqueness perception and tourist attachment. This suggests that tourists form emotional attachments to tourist destinations by experiencing the region's culture and history and having positive interactions with local residents. Therefore, this study concludes that improving communication between local residents and tourists, fostering a culture of hospitality and training tourism service providers are key strategies for enhancing tourism competitiveness.