광주 한복 산업 집적지의 혁신 역량과활성화 정책 평가

Abstract

This study examines the ability of the Hanbok Industrial Cluster in Chungjang-ro, Gwangju Metropolitan City, which is one of Hanbok Industrial Clusters in Korea. It also investigates the future direction of the Hanbok Industry by understanding the achievements of the Small Manufacturer Specialized Support Center policy that promotes the innovation capabilities of the Hanbok Industrial Clusters. There are five main points in this study. First is to identify the innovative activities of the Hanbok Cluster in Gwangju. Second is to identify the innovation network. Third is to understand the overview. Fourth, to evaluate and analyzed the revitalization policy through the Hanbok Center project in Gwangju by steps. Fifth, to examine the role of the Hanbok Center in Gwangju for revitalization of Hanbok industry in the future. The Hanbok Center in Gwangju started in 2015 and has implemented its fifth-year project as of 2019. Of the 32 companies surveyed, 24 companies participated in the first year and represented 75% participation. In the fourth year, 32 companies participated and showed 100% participation rate. All companies answered that they had carried out innovative activities. The result of the factual survey about technological innovation showed that improvements of the existing traditional Korean clothing products (46.9%), development of new products based on New Hanbok (28.1%), improvements in distribution, sales, promotion, and marketing (15.6%), improvements in the existing production process (6.3%) and development of new production process (3.1%). The obstacles of technological innovation were shortage of funds needed for R&D (40.6%), lack of R&D workers (28.1%), lack of knowledge and information needed for innovation (21.9%), lack of R&D facilities and equipment (6.3%), lack of exchanges with support organizations and lack of innovative minds (3.1%) and lack of opportunities with other companies (3.1%). The Hanbok Center project was launched in 2015 with eight programs. The satisfaction level of the small manufacturers since 2015 is the education program (4.25), marketing activities (4.17), community service and civic participation (4.15), build of network (4.1), consulting (4.09), improvement of work line (4.01), branding and promotion (3.98), improvement of sales (3.82) and exports (3.49). The reason of low satisfaction rate at sales and exports is because of the aging of small manufacturers. They have difficulties to read the consumption trend of people and to follow the social trend of digital information society. Lack of online distribution, the specificity of Hanbok products and insufficient awareness of foreign consumers are main reasons.