기성복 브랜드에 나타난 신(新)한복 치마의 현황 및 제품 유형 분석 －기성복 9개 브랜드를 중심으로－

Abstract

The purpose of this study is to analyze the types and characteristics of skirts by looking at the current status of nine major brands of New Han-Bok skirts, which are being sold as ready-to-wear in the market. Based on the study analyzed, a task to develop a new skirt design along with a survey on the type of skirt preference for New Han-Bok will be remained. The results of a review of the nine brands' New Han-Bok skirts are as follows. Of the total 173 skirts, 91.3%(158) were lap skirts. Of the 158 lap skirts, 72.8%(115) were one color skirts. The length of the most skirt was more than 70cm. It was found that people prefer long skirts than short ones. The waist circumference of the skirt was about 90 to 120cm, and the width was 8 to 10cm, which was wide. The waist string was about 100-120cm long, and the width of the waist string is usually around 3cm. Most of the pleats on the skirt were outer folds lying on one side with the width of 3 to 4cm. In addition to the outer folds of the skirt, there were also inverted pleats and irregular pleats, which are believed to have attempted various designs Most skirts were colored color. Pastels and achromatic colors were also used. Various colors have been used as colors for traditional skirts. Silk(100%) was rarely used in New Han Bok skirt unlike the traditional Korean dress skirts. Polyester are used the most to enhance practicality and other mixed materials such as cotton and rayon are also used. Patterned skirts were 58.4%(101). Of the patterns used, 47.4%(82) were floral. The hanbok industry is changing. Existing hanbok brands show ready-to-wear Han-Bok with modern sensibilities. To be accepted by the young generation, it is also necessary to steadily produce and sell New Han-Bok, establish distribution systems, and establish a systematic online system for the ready-to-wear New Han-Bok through SNS.