Impacts of E-Intermediary Use on Export Performance: A Resource Based View Perspective
1
조회
0
다운로드
1
인용
0
참고문헌
키워드
초록
The Internet has motivated firms to participate in electronic commerce. With the development of electronic commerce, SMEs (small- and medium-sized enterprises) may be forced to use e-intermediaries in export marketing. This study aims at assessing e-intermediaries in various aspects. Empirical and theoretical studies are conducted to investigate determinants and effects of eintermediary use in export marketing. Based on resource-based view (RBV), the study develops a conceptual model that can address the question of which international competence and export performance are closely related to e-intermediary use by SMEs. Based on literature review and theoretical foundations, this study made four hypotheses. With AMOS, structural equation modeling (SEM) was used for testing four hypotheses. The empirical findings support all hypotheses. Last, this study suggests examining comprehensive internal and external factors in terms of e-intermediary use as an interesting topic for future research.
Abstract
The Internet has motivated firms to participate in electronic commerce. With the development of electronic commerce, SMEs (small- and medium-sized enterprises) may be forced to use e-intermediaries in export marketing. This study aims at assessing e-intermediaries in various aspects. Empirical and theoretical studies are conducted to investigate determinants and effects of eintermediary use in export marketing. Based on resource-based view (RBV), the study develops a conceptual model that can address the question of which international competence and export performance are closely related to e-intermediary use by SMEs. Based on literature review and theoretical foundations, this study made four hypotheses. With AMOS, structural equation modeling (SEM) was used for testing four hypotheses. The empirical findings support all hypotheses. Last, this study suggests examining comprehensive internal and external factors in terms of e-intermediary use as an interesting topic for future research.
참고문헌 (42)
- Aaby, N., "Management Influences on Export Performance: A Review of the Empirical Literature 1978-88", International Marketing Review, 6(4), pp.7~26 (1989)
- "Alibaba.com homepage"[URL]
- Amine, L. S., "Toward a Conceptualization of Export Trading Companies in World of Export Trading Companies in World Markets", Advances in International Marketing, 2, pp.199~238 (1987)
- Bailey, J. P., "An Exploratory Study of the Emerging Role of Electronic Intermediaries", International Journal of Electronic Commerce, 1(3), pp.7~20 (1997)
- Barney, J. B., "Firm Resources and Sustained Competitive Advantage", Journal of Management, 17, pp.99~120 (1991)
- Bharadwaj, A. S., "A Resource-Based Perspective on Information Technology Capability and Firm Performance : An Empirical Investigation", MIS Quarterly, 24(1), pp.169~196 (2000)
- Brady, M. K., "Searching for a Consensus on the Antecedent Role of Service Quality and Satisfaction : An Exploratory Cross-National Study", Journal of Business Research, 51(1), pp.53~60 (2001)
- Cavusgil, S. T., "Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures", Journal of Marketing, 58, pp.1~21 (1994)
- Chalmin, P, "Traders and Merchants. Panorama of International Commodity Trading" (1987), Harwood Academic Publishers
- Cho, D, "The General Trading Company" (1987), Lexington Books
- Chrusciel, D., "The Internet Intermediary: Gateway to Internet Commerce Opportunities", Journal of Inter net Banking and Commerce, 5(1) (2000)
- Chrusciel, D., "Seller-Based vs. Buyer- Based Internet Intermediaries: A Research Design", AIS AMCIS, 99 (1999)
- Clark, T., "Electronic Intermediaries: Trust Building and Market Differentiation", Proceeding of the 32nd Hawaii International Conference on System Science (1999)
- Francis, J., "The Impact of Firms' Export Orientation on the Export Performance of High-Tech Small and Medium-Sized Enterprises", Journal of International Marketing, 8(3), pp.84~104 (2000)
- Grant, R. M., "Contemporary Strategy Analysis" (1995), Blackwell Publisher Inc
- Hunt, S. D, "The Comparative Advantage Theory of Competition", Journal of Marketing, 59, pp.1~15 (1995)
- Kotler, P, "Marketing Management" (2000), Prentice Hall
- Jeon, B., "Determining Factors for the Adoption of E-Business: The Case of SMEs in Korea", Applied Economics, 38, pp.1905~1916 (2006)
- Lee, H., "Export Electronic Intermediaries" (2000), American University
- Leonidou, L., "Building Successful Export Business Relationships: A Behavioural Perspective", Journal of International Marketing, 10(3), pp.96~115 (2002)
- Narayandas, D., "The Impact of Internet Exchange on Business-to-Business Distribution", Journal of the Academy of Marketing Science, 30(4), pp.500~505 (2002)
- Narver, J. C., "The Effect of a Market Orientation on Business Profitability", Journal of Marketing, 54(4), pp.20~35 (1990)
- Nunnally, J. C., "Psychometric Theory" (1994), McGraw-Hill, Inc
- Peng, M. W., "Export Intermediary Firms : A Note on Export Development Research", Journal of International Business Studies, 29(3), pp.609~620 (1998)
- Peng, M. W., "Behind Intermediary Performance in Export Trade : Transactions, Agents, and Resources", Journal of International Business Studies, 32(2), pp.327~347 (2001)
- Peteraf, M., "The Cornerstones of Competitive Advantage : A Resource Based View", Strategic Management Journal, 14(3), pp.179~192 (1993)
- Poon, S., "Small Business Use of the Internet : Findings from Australian Case studies", International Marketing Review, 14(5), pp.385~402 (1997)
- Porter, M., "What is Strategy?", Harvard Business Review, 61(78), pp.61~78 (1996)
- Prasad, V., "The Influence of Internet-Marketing Integration on Marketing Competencies and Export Performance", Journal of International Marketing, 9(4), pp.82~110 (2001)
- Quelch, J., "The Internet and International Marketing", Sloan Management Review, 38(3), pp.60~75 (1996)
- Rindfleisch, A., "Transaction Cost Analysis : Past, Present, and Future Applications", Journal of Marketing, 61(4), pp.30~54 (1997)
- Ross, J. W., "Develop Long-Term Competitiveness through IT Assets", MIT Sloan Management Review, 38(1), pp.31~42 (1996)
- Santhanam, R., "Issues in Linking Information Technology Capability to Firm Performance", MIS Quarterly, 27(1), pp.125~153 (2003)
- Sarkar, M., "Intermediaries and Cybermediaries : A Continuing Role for Mediating Players in the Electronic Marketplace", Journal of Computer-Mediated Communication, 1(3) (1995)
- "A Case Study on A Virtual Export Trade Community" (2002)[URL]
- Trabold, H., "Export Intermediation: An Empirical Test of Peng and Ilinitch", Journal of International Business Studies, 33(2), pp.327~344 (2002)
- Upadhyaya, P., "Electronic Marketplace Adoption : A Case Study of Manufacturing SMEs", The Icfaian Journal of Management Research, 8(6), pp.30~40 (2009)
- "World Development Indicators" (2012)[URL]
- Zou, S., "The Export Scale: A Cross-National Generalized Export Performance Measure", Journal of International Marketing, 6(3), pp.37~58 (1998)
- 조우제, "Selecting Information Technology Projects in Non-linear Risk", Return Relationships of IT Investment, 2012, pp.9(1), 21~31[DOI]
- 이근우, "분산 의사결정지원시스템 구축을 위한 웹서비스 기반 모델-솔버의 통합 설계", 정보기술아키텍처 연구, 9(1), pp.41~53 (2012), 한국ITA학회[DOI]