웰빙과 로하스 라이프스타일이 패션에 미친 영향

Abstract

Well-being trend is understood as the new lifestyle or culture of well body and heart for keeping fertile and beautiful life. But, some people suggest that the well-being trend is a selfish lifestyle of personal health and happiness. They turn their interest to LOHAS(Lifestyle of Health and Sustainability). LOHAS is a new consumption trend for those who are environmentally conscious and are interested in their personal health and happiness. People of well-being and LOHAS lifestyle become have been a lot of interest for healthy and leisure according to fifth day work system per week. Also, people of well-being and LOHAS lifestyle created a lot of environmentally friendly products. These phenomena are spread widely not only sports industry but also fashion industry like women's clothing, casual wear, fabrics, etc. These investigated effect of well-being and LOHAS lifestyle on fashion. Data were collected from Internet data, newspapers, ect. The results are as follows. 1) Well-being and LOHAS lifestyle were developed sexy sports look, training look, yoga fashion, pajamas look, neo ballet fashion, boxer circuit fashion, outro look. 2) In case of fabric, there were developed environmentally friendly fabrics with function. 3) It expressed easy style in case of silhouette. It expressed natural color in case of color. 4) There were biodegradable wedding dress, specialty store of clothes diaper and recycle products.