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남녀대학생의 외모관리 및 외모지적 행동에 대한 연구

A Study on Behavior of Appearance Management and Pointing out Appearance of College Students

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초록

The study aims to determine the difference between male and female students appearance and pointing out appearance and behavior in appearance. The research method was conducted using questionnaire surveys, and Sample for this study 258 college students in Jinju, South Gyeongsang Province. The results of the study are as follows. First, there are higher interest in female college students than male college students. Second, skin care treatments showed that female college students showed higher scores than male students, while male are more often than female about frequency of visiting hair salon. Third, there appeared to have pointing out more about female appearance than men. Both men and women pointed out the most of their bodies, and they pointed out the decoration, such as makeup and dressing, for female.

Abstract

The study aims to determine the difference between male and female students appearance and pointing out appearance and behavior in appearance. The research method was conducted using questionnaire surveys, and Sample for this study 258 college students in Jinju, South Gyeongsang Province. The results of the study are as follows. First, there are higher interest in female college students than male college students. Second, skin care treatments showed that female college students showed higher scores than male students, while male are more often than female about frequency of visiting hair salon. Third, there appeared to have pointing out more about female appearance than men. Both men and women pointed out the most of their bodies, and they pointed out the decoration, such as makeup and dressing, for female.

참고문헌 (13)

  1. 강혜원, "의상사회심리학" (2012), 교문사
  2. 김영란, "대학생의 외모향상에 관한 태도연구", 한국미용학회지, 13(1), pp.397~403 (2007), 한국미용학회
  3. 나윤영, "여중생의 외모관심도가 화장행동 및 화장품 소비성향에 미치는 영향- 광주지역을 중심으로 -", 한국과학예술융합학회, 18, pp.221~233 (2014), 한국전시산업융합연구원
  4. 박혜원, "남자 대학생의 외모관심과 신체만족이 외모관리행동에 미치는 영향", 복식문화연구, 19(5), pp.1119~1132 (2011), 복식문화학회[DOI]
  5. 서란숙, "여대생의 외모관리행동과 외모의 중요성이 외모만족도에 영향을 미치는 요인", 한국미용학회지, 18(1), pp.180~186 (2012), 한국미용학회
  6. 이명희, "청소년의 외모관련행동과 라이프스타일에 관한 연구", 한국의류학회지, 27(9), pp.1101~1111 (2003), 한국의류학회
  7. 이은실, "신체매력 지각이 건강증진행동 및 외모관리행동에 미치는 영향", Human Ecology Research, 49(6), pp.47~56 (2011), 대한가정학회
  8. 이종순, "신체만족도에 따른 청소년들의 외모관리 양상 분석", 한국미용학회지, 14(2), pp.384~395 (2008), 한국미용학회
  9. 전지현, "젊음추구가 외모관심과 외모관리행동에 미치는 영향 -중년여성을 중심으로-", 한국의류학회지, 38(5), pp.705~717 (2014), 한국의류학회
  10. 전현진, "외모에 대한 사회문화적 태도와 객체화된 신체의식이 20~30대 여성들의 외모관리행동에 미치는 영향", 한국미용학회지, 16(2), pp.590~601 (2010), 한국미용학회
  11. 전현진, "중년여성의 신체관련 스트레스와 외모관심이 외모관리행동에 미치는 영향", 한국미용학회지, 16(2), pp.466~474 (2010), 한국미용학회
  12. 주영주, "한국 중년여성의 외모관심도가 화장품 구매행동에 미치는 영향", 한국디자인문화학회지, 22(1), pp.401~410 (2016), 한국디자인문화학회
  13. Cash, T. F., "Body Images: Development, Deviance and Change" (1990), Guilford Press

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