웹 패션 상품 개발을 위한 니트 패션 트랜드 분석(제1보) - 09/10 F/W 컬렉션 분석을 중심으로 -

Abstract

As the result of formation and development of digital culture, e-commerce market has expanded, and the consumers came to choose internet, which is represented as digital media by the means of expressing themselves, and the web fashion market is increasingly expanding. Meanwhile, consumer came to demand appropriate and comfortable attire to the rapid and complex social transformation, so this is increasing the consumption of knit wear. Especially, the trend of 09/10 F/W trend predicts that ranging from low gauge that has thick texture to dense knit for outwear production such as jacket, various utilization of knit wear will increase. In this sense, this study tried to contribute web fashion shopping mall by designing knit wear that has utilized various kinds of knit wear. We are to consider a notion of knit and the composition of knit as the study method referring to the related volumes. By analyzing visual data, we tried to extract design factors by analyzing the features of the next season knit wear. Consequently, we could change the surface for the composition of knit solidly, so those knit wears were appropriate to the web fashion products sold by visual images, and the advantage that we can make various knit compositions by the identical materials enables variety of design as well as various item production, so we could know that we must pay attention to the next generation materials which fulfill the desire of the consumers.