국내 니트 스트리트 패션에서 해외 컬렉션 수용 정도에 관한 연구 - 2011 S/S시즌 중심으로 -
A Study on the Acceptance Degree of Overseas Collections by Korea's Knitted Street Fashion - With a Focus on the 2011 S/S Season -
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초록
This study set out to investigate and examine how much Korea's knitted street fashion products accepted the design elements of overseas collections and thus offer practical help to the design and buying of street fashion design. The research findings were as follows: first, the most frequent fashion image of the overseas collections was modern, which was followed by elegance and causal in the order. Meanwhile, the most frequent fashion image in Korea's internet shopping malls was casual, which was followed by feminine and natural in the order. Second, the most frequent items were one-piece and pullover & cardigan in the overseas collections and Korea's Internet shopping malls, respectively. Third, the overseas collections used the H-shaped silhouette of medium room a lot, whereas Korea's Internet shopping malls did the O-shaped silhouette of much room. Fourth, both the groups used the plain structure most. The second most popular structure was the skashi, a transformed rib structure, in the overseas collections and the cable pattern in Korea's Internet shopping malls. Both the groups used the fine gauge most and the solid and stripe pattern most in the order. Fifth, the overseas collections used such achromatic colors as white, black, and light gray and such chromatic colors as beige in high frequency with orange and yellow as point colors. Meanwhile, Korea's Internet shopping malls used such achromatic colors as white and light gray and such chromatic colors as beige and pink in high frequency with violet and yellow as point colors. The most popular tones were pale, deep, and vivid in the order in both the groups. The overseas collections and Korea's Internet shopping malls shared many design elements such as structure, gauge, pattern, and color, which indicates that the former had influences on Korea's knitted street fashion. However, the influential relationships between them seem weak in item, silhouette, and fashion image.
Abstract
This study set out to investigate and examine how much Korea's knitted street fashion products accepted the design elements of overseas collections and thus offer practical help to the design and buying of street fashion design. The research findings were as follows: first, the most frequent fashion image of the overseas collections was modern, which was followed by elegance and causal in the order. Meanwhile, the most frequent fashion image in Korea's internet shopping malls was casual, which was followed by feminine and natural in the order. Second, the most frequent items were one-piece and pullover & cardigan in the overseas collections and Korea's Internet shopping malls, respectively. Third, the overseas collections used the H-shaped silhouette of medium room a lot, whereas Korea's Internet shopping malls did the O-shaped silhouette of much room. Fourth, both the groups used the plain structure most. The second most popular structure was the skashi, a transformed rib structure, in the overseas collections and the cable pattern in Korea's Internet shopping malls. Both the groups used the fine gauge most and the solid and stripe pattern most in the order. Fifth, the overseas collections used such achromatic colors as white, black, and light gray and such chromatic colors as beige in high frequency with orange and yellow as point colors. Meanwhile, Korea's Internet shopping malls used such achromatic colors as white and light gray and such chromatic colors as beige and pink in high frequency with violet and yellow as point colors. The most popular tones were pale, deep, and vivid in the order in both the groups. The overseas collections and Korea's Internet shopping malls shared many design elements such as structure, gauge, pattern, and color, which indicates that the former had influences on Korea's knitted street fashion. However, the influential relationships between them seem weak in item, silhouette, and fashion image.
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