본문 바로가기
KERD
논문KCI 등재

Understanding Social-Commerce Shopping Behavior: A Study in the Chinese Context

김소정|Zongya Li
한국콘텐츠학회 (The Korea Contents Association)|2018.12|International Journal of Contents|제14권 제4호|pp. 76-85|DOI https://doi.org/10.5392/IJoC.2018.14.4.076

1

조회

0

다운로드

0

인용

0

참고문헌

키워드

Social SupportSocial CommerceImpulsive BuyingConsumer EngagementHedonic Shopping
주제분류컴퓨터학

초록

While numerous researchers have identified factors that explain social commerce-shopping behaviors, they have left one type rather understudied—trait-based antecedents. The ways consumer behavior is affected by their personal trait—this study therefore proposed and tested hedonic shopping tendencies. Findings indicate that hedonic shopping tendencies are a robust predictor of social support, consumer engagement, and impulse buying. Also, social support and consumer engagement affect social commerce intention and consequently social commerce frequency. Analysis of the results demonstrated a positive relationship between social support and consumer engagement, and the positive relationship between impulse buying and social commerce frequency.

Abstract

While numerous researchers have identified factors that explain social commerce-shopping behaviors, they have left one type rather understudied—trait-based antecedents. The ways consumer behavior is affected by their personal trait—this study therefore proposed and tested hedonic shopping tendencies. Findings indicate that hedonic shopping tendencies are a robust predictor of social support, consumer engagement, and impulse buying. Also, social support and consumer engagement affect social commerce intention and consequently social commerce frequency. Analysis of the results demonstrated a positive relationship between social support and consumer engagement, and the positive relationship between impulse buying and social commerce frequency.

참고문헌 (68)

  1. Z. Huang, "From E-commerce to Social Commerce : A Close Look at Design Features", Electronic Commerce Research and Applications, 12(4), pp.246~259 (2013)
  2. R. G. Curty, "Social Commerce : Looking Back and Forward", Proceedings of the American Society for Information Science and Technology, 48(1), pp.1~10 (2011)
  3. C. Wang, "The Evolution of Social Commerce : The People, Management, Technology, and Information Dimensions", Communications of the Association for Information Systems, 31(5), pp.1~23 (2012)
  4. "Social Shopping in China: The Future of E-Commerce - Part 1" (2018)[URL]
  5. Ting-Peng Liang, "What Drives Social Commerce: The Role of Social Support and Relationship Quality", International Journal of Electronic Commerce, 16(2), pp.69~90 (2011)
  6. S. H. Kim, "Effects of Various Characteristics of Social Commerce(S-commerce)on Consumers’ Trust and Trust Performance", International Journal of Information Management, 33(2), pp.318~332 (2013)
  7. H. Zhang, "What motivates customers to participate in social commerce? The impact of technological environments and virtual customer experiences", Information & Management, 51(8), pp.1017~1030 (2014)
  8. Y. Bai, "Effect of Social Commerce Factors on User Purchase Behavior : An Empirical Investigation from Renren. com", International Journal of Information Management, 35(5), pp.538~550 (2015)
  9. Barry J. Babin, "Work and", or Fun : Measuring Hedonic and Utilitarian Shopping Value, 1994, pp.20(4), 644~656
  10. Jiyeon Kim, "Hedonic Usage of Product Virtualization Technologies in Online Apparel Shopping", International Journal of Retail and Distribution Management, 35(6), pp.502~514 (2007)
  11. Narges Delafrooz, "Students’ Online Shopping Behavior : An Empirical Study", Journal of American Science, 6(1), pp.137~147 (2010)
  12. Mary Wolfinbarger, "Shopping Online for Freedom, Control, and Fun", California Management Review, 43(2), pp.34~55 (2001)
  13. Corey M. Angst, "Bid or Buy? Individual Shopping Traits as Predictors of Strategic Exit in On-line Auctions", International Journal of Electronic Commerce, 13(1), pp.59~84 (2008)
  14. Sojung Kim, "Hedonic Tendencies and the Online Consumer : An Investigation of the Online Shopping Process", Journal of Internet Commerce, 10, pp.68~90 (2011)
  15. You Rie Kang, "Acceptance Factors of Social Shopping", 11th International Conference on Advanced Communication Technology, 03, pp.2155~2159 (2009)
  16. Essi Pöyry, "Can We Get from Liking to Buying? : Behavioral Differences in Hedonic and Utilitarian Facebook Usage", Electronic Commerce Research and Applications, 12(4), pp.224~235 (2013)
  17. Kelly C. Anderson, "Influence of Hedonic and Utilitarian Motivations on Retailer Loyalty and Purchase Intention : A Facebook Perspective", Journal of Retailing and Consumer Service, 21(5), pp.773~779 (2014)
  18. Patrick Mikalef, "Shopping and Word-of-Mouth Intentions on Social Media", Journal of Theoretical and Applied Electronic Commerce Research, 8(1), pp.17~34 (2013)
  19. Lindsay H. Shaw, "In Defense of the Internet : The Relationship between Internet Communication and Depression, Loneliness, Self-esteem, and Perceived Social Support", Cyberpsychology and Behavior, 5(2), pp.157~171 (2002)
  20. Sidney Cobb, "Social Support as a Moderator of Life Stress", Psychosomatic Medicine, 38(5), pp.300~314 (1976)
  21. Mark J. Arnold, "Hedonic Shopping Motivations", Journal of Retailing, 79(2), pp.77~95 (2003)
  22. Yichuan Wang, "Co-creation in Branding through Social Commerce: The Role of Social Support, Relationship Quality and Privacy Concerns", Proceedings of Twentieth Americas Conference on Information Systems (2014)
  23. M. Nick Hajli, "The Role of Social Support on Relationship Quality and Social Commerce", Technological Forecasting and Social Change, 87, pp.17~27 (2014)
  24. Hope Jensen Schau, "How Brand Community Practices Create Value", Journal of Marketing, 73(5), pp.30~51 (2009)
  25. Linda, "Consumer Brand Engagement in Social Media : Conceptualization, Scale Development and Validation", Journal of Interactive Marketing, 28(2), pp.149~165 (2014)
  26. Paul Patterson, "Understanding Customer Engagement in Services", Advancing Theory, Maintaining Relevance, Proceedings of ANZMAC 2006 Conference, pp.4~6 (2006)
  27. "Customer Engagement in an Online Social Platform: A Conceptual Model and Scale Development" (2011)[URL]
  28. Linda D. Hollebeek, "Exploring Customer Brand Engagement : Definition and Themes", Journal of Strategic Marketing, 19(7), pp.555~573 (2011)
  29. Jenny Van Doorn, "Customer Engagement Behavior : Theoretical Foundations and Research Directions", Journal of Service Research, 13(3), pp.253~266 (2010)
  30. Johanna Gummerus, "Customer Engagement in a Facebook Brand Community", Management Research Review, 35(9), pp.857~877 (2012)
  31. Douglas R. May, "The Psychological Conditions of Meaningfulness, Safety and Availability and the Engagement of the Human Spirit at Work", Journal of Occupational and Organizational Psychology, 77(1), pp.11~37 (2004)
  32. E. Tory Higgins, "Engaging the Consumer : The Science and Art of the Value Creation Process", Journal of Consumer Psychology, 19(2), pp.100~114 (2009)
  33. Anne Mollen, "Engagement, Telepresence and Interactivity in Online Consumer Experience : Reconciling Scholastic and Managerial Perspectives", Journal of business research, 63(9), pp.919~925 (2010)
  34. Linda D. Hollebeek, "Demystifying Customer Brand Engagement: Exploring the Loyalty Nexus", Journal of Marketing Management, 27(7-8), pp.785~807 (2011)
  35. Bobby J. Calder, "An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness", Journal of Interactive Marketing, 23(4), pp.321~331 (2009)
  36. Shiri D. Vivek, "Customer Engagement : Exploring Customer Relationships beyond Purchase", Journal of Marketing Theory and Practice, 20(2), pp.122~146 (2012)
  37. Roderick Brodie, "Customer Engagement : Conceptual Domain, Fundamental Propositions, and Implications for Research", Journal of Service Research, 14(3), pp.252~271 (2011)
  38. Laurence Dessart, "Consumer Engagement in Online Brand Communities : A Social Media Perspective", Journal of Product and Brand Management, 24(1), pp.28~42 (2015)
  39. Brian Westover, "Making Connections in Our Connected World", PC Magazine, 31~34 (2014)
  40. Utpal M. Dholakia, "A Social Influence Model of Consumer Participation in Network-and Small-Group-Based Virtual Communities", International Journal of Research in Marketing, 21(3), pp.214~263 (2004)
  41. Morris B. Holbrook, "The Experiential Aspects of Consumption : Consumer Fantasies, Feeling, and Fun", Journal of Consumer Research, 9(2), pp.132~140 (1982)
  42. Terry L. Childers, "Hedonic and Utilitarian Motivations for Online Retail Shopping Behavior", Journal of Retailing, 77(4), pp.511~535 (2001)
  43. Charla Mathwick, "Experiential Value : Conceptualization, Measurement and Application in the Catalog and Internet Shopping Environment", Journal of Retailing, 77(1), pp.39~56 (2001)
  44. Satya Menon, "Cross-category Effects of Induced Arousal and Pleasure on the Internet Shopping Experience", Journal of Retailing, 78(1), pp.31~40 (2002)
  45. Toñita Perea y Monsuwé, "What Drives Consumers to Shop Online? A Literature Review", International Journal of Service Industry Management, 15(1), pp.102~121 (2004)
  46. Nicolae Jascanu, "A New Approach to E-commerce Multi-agent Systems", Annals of Dunarea de Jos, 1, pp.11~18 (2007)
  47. Efthymios Constantinides, "Web 2. 0 : Conceptual Foundations and Marketing Issues", Journal of Direct, Data and Digital Marketing Practice, 9(3), pp.231~244 (2008)
  48. Andreas M. Kaplan, "Users of the World, Unite! The Challenges and Opportunities of Social Media", Business Horizons, 53(1), pp.59~68 (2010)
  49. Dennis W. Rook, "The Buying Impulse", Journal of Consumer Research, 14(2), pp.189~199 (1987)
  50. Tao Sun, "Trait Predictors of Online Impulsive Buying Tendency : A Hierarchical Approach", Journal of Marketing Theory and Practice, 19(3), pp.337~346 (2011)
  51. George Ainslie, "Specious Reward: A Behavioral Theory of Impulsiveness and Impulse Control", Psychological Bulletin, 82(4), pp.463~ (1975)
  52. Marguerite F. Levy, "Deferred Gratification and Social Class", The Journal of Social Psychology, 100(1), pp.123~135 (1976)
  53. Jay V. Solnick, "An Experimental Analysis of Impulsivity and Impulse Control in Humans", Learning and Motivation, 11(1), pp.61~77 (1980)
  54. Seounmi Youn, "Impulse Buying : Its Relation to Personality Traits and Cues", NA-Advances in Consumer Research, 27, pp.179~185 (2000)
  55. Bas Verplanken, "Individual Differences in Impulse Buying Tendency: Feeling and No Thinking", European Journal of Personality, 15(S1), pp.S71~S83 (2001)
  56. Yin-long Zhang, "The Influence of Selfconstrual on Impulsive Consumption", Journal of Consumer Research, 35(5), pp.838~850 (2009)
  57. Craig J. Thompson, "The Lived Meaning of Free Choice : An Existential-phenomenological Description of Everyday Consumer Experiences of Contemporary Married Women", Journal of Consumer Research, 17(3), pp.346~361 (1990)
  58. Francis Piron, "Defining Impulse Purchasing", NA-Advances in Consumer Research, 18, pp.509~514 (1991)
  59. Albert Bandura, "Social Cognitive Theory of Selfregulation", Organizational Behavior and Human Decision Processes, 50(2), pp.248~287 (1991)
  60. Junghyun Kim, "Interactive Ecommerce:Promoting Consumer Efficiency or Impulsivity?", Journal of Computer-Mediated Communication, 10(1) (2004)
  61. Dimitris Drossos, "The Effects of Product Involvement and Impulse Buying on Purchase Intentions in Mobile Text Advertising", Electronic Commerce Research and Applications, 13(16), pp.423~430 (2014)
  62. Shu Chuan Chu, "Determinants of Consumer Engagement in Electronic Word-of-Mouth(eWOM)in Social Networking Sites", International Journal of Advertising, 30(1), pp.7~75 (2011)
  63. Hong-Yeol Ha, "The Effects of Consumer Risk Perception on Pre-purchase Information in Online Auctions: Brand, World-of-mouth, and Customized Information", Journal of Computer-Mediated Communication, 8(1) (2002)
  64. Don Charlett, "How Damaging is Negative Word of Mouth", Marketing Bulletin, 6(1), pp.42~50 (1995)
  65. Amy Renee Reitz, "Online Consumer Engagement:Understanding the Antecedents and Outcomes", doctoral, pp.2007
  66. Angela Hausman, "A Multi-method Investigation of Consumer Motivations in Impulse Buying Behavior", Journal of Consumer Marketing, 17(5), pp.403~419 (2000)
  67. Jun Chen, "Consumers' Decisions in Social Commerce Context : An Empirical Investigation", Decision Support Systems, 79, pp.55~64 (2015)
  68. Pui-Lai To, "Shopping Motivations on Internet : A Study Based on Utilitarian and Hedonic Value", Technovation, 27(12), pp.774~787 (2007)

관련 논문AI추천

Social Media Commerce: Next Frontier in Online Shopping Focused on Chinese ConsumersMin Chung Han사람과세계경영학회 · Global Business and Finance Review2019 · 제24권 제1호Impact of Social Presence on Consumer Impulse Buying in E-Commerce Platforms in China부완영, 서현석한국디지털무역연구소 · 디지털무역리뷰2020 · 제18권 제3호How User-Generated Content Characteristics Influence the Impulsive Consumption: Moderating Effect of Tie Strength라위의, 이영찬한국지식경영학회 · 지식경영연구2022 · 제23권 제4호Exploring Factors of Consumer’s Impulsive Buying Behavior in Mobile Social Commerce곽나연, 문정근, 이중정한국디지털정책학회 · 디지털융복합연구2019 · 제17권 제2호중국에서의 소셜 커머스 특성과 소비자 특성이 재구매의도에 미치는 영향Jong-Ho Lee, Runze Wu한국유통과학회 · 유통과학연구2016 · 제14권 제5호Why Do We Make Impulse Purchases in Live-streaming E-commerce?방영석, Wenyan Jiang경영경제연구소 · 아태비즈니스연구2024 · 제15권 제1호

이 간행물의 다른 논문 (11건)

Development and Evaluation of Smartphone Detox Program for University StudentsDanilo B. Buctot, 박경은, 김나미pp. 1-9Investigation on Media Literacy of China Government Officials: Under the View of Public Opinion Guidance서상호, Ting Yangpp. 10-17A Study on the Impact of Perceived Risk Factors on Cognitive Trust and Quality Trust in Mobile Payment Systems최유정, 최훈pp. 18-23Improving the Subject Independent Classification of Implicit Intention By Generating Additional Training Data with PCA and ICA오상훈pp. 24-29A Buffer-Status Based HAS Video Transmission Scheme in Wireless Environments석승준, 김인혜pp. 30-38
원문 보기