애슬래저룩 특성을 적용한 하우스 캐디 유니폼 연구 - 니트 소재 중심으로 -

Abstract

The improvement in the quality of life has resulted in the increase of recreation and sports activities. This became the background of the appearance of athleisure Look which does not have the boundary between sportswear and formal wear and this became the fashion trend. Given this trend, not only the local sports and outdoor brand but also high fashion brand have launched new sports lines. Inner wear and golf wear makers also released athleisure Look competitively. In this athleisure trend, there exist uniforms to emphasize the unity of organizations. House caddie uniform is important in terms of strategic marketing. In reality, the house caddie uniforms in Korea are similar to each other without differentiation and it is not wearable outside of golf courses. Therefore, in this study, I developed house caddie uniforms having modern athleisure trend look as well as functionality of the caddie uniforms. The developed caddie uniform items are jacket, vest, and pants and they can be mix matched. I also applied various knit textures and reflected the athleisure trend which can be matched with formal wear.