Research on the Way to Promote the Value Chain of Animation Digital Publishing in the Context of AI
0
조회
0
다운로드
1
인용
0
참고문헌
키워드
초록
With the development of AI (artificial intelligence), animation digital publishing has been integrated with intellectualization. This paper adopts the theory of the global value chain, and analyzes the basic structure of the animation publishing value chain. Then focuses on the analysis of digital technology and artificial intelligence technology to play an active role in the topic selection and content customization of animation digital publishing products, optimization of publishing platforms, and user experience of publishing products. Finally, it proposes the use of artificial intelligence data analysis and deep learning technology. The purpose of this paper is to realize the upgrading of animation digital publishing, product upgrading, industrial chain upgrading, and identify some promotion methods for the value chain, such as copyright protection.
Abstract
With the development of AI (artificial intelligence), animation digital publishing has been integrated with intellectualization. This paper adopts the theory of the global value chain, and analyzes the basic structure of the animation publishing value chain. Then focuses on the analysis of digital technology and artificial intelligence technology to play an active role in the topic selection and content customization of animation digital publishing products, optimization of publishing platforms, and user experience of publishing products. Finally, it proposes the use of artificial intelligence data analysis and deep learning technology. The purpose of this paper is to realize the upgrading of animation digital publishing, product upgrading, industrial chain upgrading, and identify some promotion methods for the value chain, such as copyright protection.
참고문헌 (12)
- Li Qi, "Development and competition analysis of China's film and television animation industry Chain", Contemporary Television, (11), pp.110~111 (2015)[DOI]
- Yang Yinjuan, "The development trend of foreign animation industry and its enlightenment", Practice and theory of the Special Administrative Region, (2), pp.74~76 (2014)[DOI]
- Wang Yongyao, "Prospects for the development of digital publishing industry in the era of artificial intelligence", New media research, (7), pp.19~21 (2018)[DOI]
- Michael Porter, "Competitive Advantage" (2014), CITIC Press
- Zhang Tiemo, "Round animation digital publishing value chain construction", Chinese publishing, (10), pp.55~57 (2017)[DOI]
- Meng Xiaoming, "Reflections on the"hot"of animation publishing", Publishing Wide Angle, (6), pp.28~29 (2012)[DOI]
- Zhang Xinxin, "Publishing + artificial intelligence: new Model and form of future publishing:from the perspective of New Generation of Artificial Intelligence Development Planning", Science and Technology and Publishing, (12), pp.38~43 (2017)[DOI]
- Xiao Hua, "Analysis of China's animation distribution strategy under the background of new technology", Publishing Wide Angle, (2), pp.86~88 (2015)[DOI]
- "Artificial intelligence + digital publishing. What kind of new media format will be formed in the future?"[URL]
- Chen Lei, "Survey of digital animation publishing in Japan", Publishing and Distribution Research, (9), pp.73~77 (2009)[DOI]
- Li Xianbin, "Overview of global value chain theory", Business Age, (11), pp.41~42 (2010)[DOI]
- Guo Jing, "Animation publishing in new media environment", Publishing and Distribution Research, (6), pp.47~49 (2008)[DOI]
