그린 디자인을 통한 공간의 감성마케팅 적용에 관한 연구

Abstract

Currently, the world is focusing on green design which is very concerned with our environment. Green design is global paradigm applied for all the areas such as environmentally-friendly and sustainable energy, products and space and intensive attention is increasingly paid to it. Therefore, marketing using green design appeals to emotion as emotional marketing. It is effective to create live space as well as forms of consumption, stimulate emotion and imbue vitality beyond space marketing in the 21st century. Therefore, as emotional marketing in space using green design brings high touch - emotional creation and multi-sensor, it should be more comprehensively looked at. For the purpose, this study identifies the effect obtained when green design is combined with emotional marketing through analysing their factors and analysed cases according to the types of space to discover effective marketing methods using green design. Through this study, interaction between space, environment and people can be promoted and it is expected that there will be further studies on marketing of emotional space which stimulates human emotion using natural and environmental factors.