한국영화예고편에 나타난 메인타이틀의 시간구성

Abstract

A Movie trailer is a video which is produced to announce and promote a movie. It is the composition of images, typography, and the sound. As typography is used to the methods that communicate movie contents and adscititious informations for the playing time of trailers, it plays an important role to stimulate curiosity and grab audiences' attention about the movie. We classified typography in movie trailers into Top Title, Main Title, Sub Title and Credit Title. One of the main purposes of this study is to examine the time position of typography in movie trailers. The movie trailers of top-100 in box-office power of Korean movies in the last 5 years(2005~2009) were used as main objects of this study. First, we categorized them into four types of time compositions; the Start Composition, the End Composition, the Start-End Composition, and the Rest Composition. After that, we also analysed the chronological and genre characteristics of them. Many of the movie trailers generally shows the structural characteristic of End Composition, and had a little genre difference in time composition. From the chronological point of view, the rate of Rest Composition had been growing steadily since 2007.