베트남 이주여성의 두피⋅두발관리 인식도와 관리 행동

Abstract

Background Since the 1980s, foreigners and multicultural families in Korean society have continuously increased, and in 2019, foreign residents accounted for 4.9% of the total population, reaching a multicultural society. Marriage immigrants are increasing steadily every year, and most of them are foreign migrant women who marry Korean men, of which Vietnamese women have the highest proportion. Therefore, this study aims to find out about the perceptions and preferences for managing scalp and hair for Vietnamese migrant women. Methods This study has distributed 345 questionnaires to Vietnamese migrant women residing in Korea from June 10 to 21, 2020. After removing outliers, 285 responses were selected for the final analysis. SPSS 21.0 has been set for the statistical program for the data analysis. To verify the reliability of the questionnaire, Cronbach's a was conducted. Also to fulfill the requirement of the study, frequency analysis, Chi-Square test(), exploratory factor analysis, and T-test of independent samples were conducted. To examine the sub-dimensions of Vietnamese women residing in Korea's scalp and hair management perception and interest a factor analysis has been conducted Result The awareness and preference of scalp and hair treatment of Vietnamese female derived the result of 'Scalp and Hair Care Awareness' and 'Scalp and Hair Care Preference', 'Scalp and Hair Care Interest'. Study results show that the sub-dimensions of scalp and hair treatment behaviors by the marital status of migrant women were derived to 'scalp and hair care attitude' and 'scalp and hair care methods'. Statistics show that marital status did not influence the behavior of scalp and hair treatment method awareness and interest. However, there were significant differences between the two groups on the attitude of scalp and hair treatment. Conclusion It is expected to provide basic data on the preferred scalp hair products and management methods of Vietnamese migrant women, a new member of the beauty industry, and to be used as various marketing materials for the hair beauty market.