전통 세라믹 디자인의 하이브리드 접근 연구

Abstract

The 21st century has approached the era of hybrid fusion that implies the creation of better things through the combination of disparate things. A hybrid concept tends to be broadly diffused into every industrial field. This phenomenon leaded to a change, which materializes the cultural-phenomenon code for the 21st century into hybrid, through the fusion of a form with post-modernism artistic tendency, the development of scientific technology, and digital culture for the latter half of the 20st century, even in genres of art and design. In other industrial fields, the hybrid fusion is being attained briskly in the development of products, but on the other hand, in terms of the traditional ceramic industrial field of our country, it is a real situation that new demand fails to be created because the industrial form sticks to one item of inheritance ceramic ware under mostly inferior industrial structure. Accordingly, this study proposed the integration of a hybrid concept design and a hybrid concept technology into the traditional ceramic industry. To efficiently integrate this into the design development of traditionally ceramic products, the integrative and synthetic value concept aiming at allowing traditional culture to be modernized, needs to be formed in the basis. Depending on this, it tried to present the process of integrating an idea centering on a hybrid concept, which results in the design of products, as a method of design for the traditional ceramic products with a new concept, through mutually linking and synthetically integrating design, marketing and technology with a hybrid concept, starting from the planning stage of product development.