박물관？미술관의 아트샵 현황 및 발전방안 연구

Abstract

In this study I investigated the domestic and foreign condition of online art shops, which could be a profit model for museums and museum of art, and researched a developmental scheme for them. To analyze successful cases, analysis was performed on characteristics, the management state, goods categories, goods groups, and homepages of art shops in museums and museum of art, with the results presented. Finally, a developmental scheme was presented to solve problems of art shops in museums and museum of art. The developmental model presented goods development process management (production), art brand development and management (price), offline and online operation systematization (place), and distribution network expansion and activation (promotion), which was systematized on the basis of 4P elements of marketing. The results of this study will serve to construct a continuous growth model for art shops in museums and museum of art and be able to be used as policy data and those for fundamental researches.