일본식 가와이 코드의 한․일 캐릭터 분석연구

Abstract

character industry is being spotlighted as a higher value- added industry because of its capability to be broadened to encompass diverse fields. Especially in Japan, Kawai character code has been produced as a national trend and when these children grow up, they unceasingly enjoy character product. It's associated with the propensity to consume like mania to enlarge the field of consumption and also create the cycle of continuous consumption. The Japanese word, 'Kawai' means cute, but it involves Japanese sentiments. So Kawai character cannot be defined simply as cute character. The characters of Kawai code have been personified by minimalism and have their episodes. Moreover, 'Kawai', a Japanese sentiment is expressed but also the character which hasn't any specific nationality has been developed to succeed in the global market. This study analyzes the esthetics of Kawai code character and then apply several cases of korean characters like Ppororo, Ppuka and Mashimaro to seek a strategic solution for developing character.