소재와 문양분석을 통한 사이버쇼핑몰의 전통문화상품 디자인 특성 고찰

Abstract

This study aims to describe how classes of traditional cultural goods have changed over the last ten years and to analyze the design characteristics of those goods, especially based upon the data collected from the online shopping malls because they are the most popular and common shopping attractions for purchasers. A study conducted in 2001 had focused on decoration products traded in offline markets and varied in raw materials: wood, textile, paper, metal, grass, and soil. On the contrary, this paper is dedicated to commodities which, as traded online, become to have portable and practical characteristics reflecting the current fashion, and most of them turn out to be limited in materials and patterns. The comparison shows that a modern type of design should be attempted to satisfy the needs of differentiation and variation by analyzing and applying the traditional materials and patterns because online shopping malls need to provide assortment to customers with regard to goods preferred and selected with care. Specifically, the goods that are small-sized ones, fashion accessories, and products with soft materials need to be developed in the practical and sensual ways, because they are easy to be crafted to reflect the trends and the operational features of online shopping malls which are good at realizing the trends.