MBTI 유형에 따른 CMF디자인 선호경향에 관한 연구 - 휴대폰케이스를 중심으로 -

Abstract

Background In the case of products that have a lot of contact and interaction with users, CMF design is an emotional expression element that conveys product quality and value through visual and tactile sense, and it can be seen that it is related to MBTI characteristics. In this study, we want to confirm that the preference for color, material, and finish are different according to MBTI personality type. Methods Phone cases were selected and the preference for CMF by MBTI type was investigated for 68 women in their 20s who were sensitive to trends and sensations, and the differences were analyzed. In the experiment, 5 material cases and 18 colors and 12 surface treatment samples that are visually and tactile distinguished were used. Results As a result of the analysis, it was found that color, material, and finishing preference tended to be different according to MBTI type, and there was also a significant difference in emotional vocabulary felt in CMF. NT type (iNtuitive-Thinking) has glossy black color and UV-coated plastic material, cold and stable surface texture, and SJ type (Sensing-Judgment) has matte white color and Corrosive metal material, SF coating's soft and smooth surface texture, NF type (iNtuition-Feeling) provides achromatic metal silver color and silicone material, chrome plating smoothness, and leather's unique surface texture, SP type (Sensing-Perceiving) preferred matte white color, metal corrosion material, and soft and stable surface texture of fabric material. In addition, it was found that the Sensing(S) type was more sensitive to CMF than the iNtuition(N) type. Conclusion If CMF are applied according to individual MBTI characteristics in the development of personalized products, it is expected that it will be utilized as quantitative data that can implement more effective customizing CMF design.