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제주 갈옷 상품의 현황 및 실태조사 연구

Research and Survey Gal-ot Product in Jeju

이혜주|안수민
한국의류산업학회 (The Society of Fashion and Textile Industry)|2014.08|한국의류산업학회지 (The Korean Fashion and Textile Research Journal)|제16권 제4호|pp. 520-532

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참고문헌

키워드

Jeju제주product매장상품시장조사market research갈옷Gal-otstore
주제분류생활과학

초록

Jeju, the biggest island in Korea, was registered as a World Natural Heritage in 2007. Recently, it was also voted as one of the New Seven Wonders of Nature. The need for academic awareness and tourist values on Jeju Island are understood. Gal-ot, one of the ten symbols for Jeju, is known for working clothes in general, despite its potential for cultural products because of its regional uniqueness and useful functional advantages. The authors conducted a com- prehensive literature review and researched market trends of Gal-ot stores in Jeju to present development directions for cultural goods and to contribute to local economic improvement. Most stores were located in a semi-residential area and Jeju-si in Jeju Special Self-Governing Province. Most products were not available for sale due to difficulties in the pro- duction process and online utilization. High prices and similar color, fabric and style hurt competitiveness. Various expe- riencing programs of Gal-ot and persimmon dyeing were necessary to expand the main target from residents to tourists. Also, marketing strategies using the internet and design plans reflecting current trends were needed. This study would contribute to prepare developmental projects of cultural product and result in economical advantages on Jeju Island.

Abstract

Jeju, the biggest island in Korea, was registered as a World Natural Heritage in 2007. Recently, it was also voted as one of the New Seven Wonders of Nature. The need for academic awareness and tourist values on Jeju Island are understood. Gal-ot, one of the ten symbols for Jeju, is known for working clothes in general, despite its potential for cultural products because of its regional uniqueness and useful functional advantages. The authors conducted a com- prehensive literature review and researched market trends of Gal-ot stores in Jeju to present development directions for cultural goods and to contribute to local economic improvement. Most stores were located in a semi-residential area and Jeju-si in Jeju Special Self-Governing Province. Most products were not available for sale due to difficulties in the pro- duction process and online utilization. High prices and similar color, fabric and style hurt competitiveness. Various expe- riencing programs of Gal-ot and persimmon dyeing were necessary to expand the main target from residents to tourists. Also, marketing strategies using the internet and design plans reflecting current trends were needed. This study would contribute to prepare developmental projects of cultural product and result in economical advantages on Jeju Island.

참고문헌 (55)

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