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중국 패션잡지「상하이스타일(上海服)」에 나타난 패션스타일

Fashion Style in Chinese Fashion Magazines「Shanghai Style(上海服)」

하지수|황려령
한국의류산업학회 (The Society of Fashion and Textile Industry)|2016.04|한국의류산업학회지 (The Korean Fashion and Textile Research Journal)|제18권 제2호|pp. 149-157

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중국ChinaShanghai상하이패션스타일패션잡지fashion magazinefashion style상하이 스타일Shanghai style(上海 服)
주제분류생활과학

초록

Research on changes of Chinese women’s fashion styles was conducted through analysis of fashion images and articles in Chinese fashion magazines since 1980s. Through the fashion magazine research centered on Shanghai, the most developed commercial city having a great influence on the entire fashion industry in China, it examined Chinese fashion styles by period so identified a developmental process of Chinese fashion styles. Based on general understanding of Chinese fashion magazine industry, case study was conducted on 「Shanghai Style(上海服飾)」. After analyzing 1100 fashion images by period derived from 245 volumes from 1985 to 2013, this study compared fashion styles in 4 periods and analyzed the developments of Chinese fashion styles. Findings from the case analysis based on the classification of fashion styles are as follows. In the early editions, images to give a visual stimulus and express styles more intuitively were frequently used with reported articles. As for the general change of the style in 「Shanghai Style(上海服飾)」, expression was done centered on casual wear with gradual disappearance of formal wear. There was a tendency entire atmosphere of the style became romantic. Through a comparative analysis between Chinese fashion styles having such developmental characteristic and the global fashion trends, this study identified special characteristics of Chinese fashion style changes. As for common characteristics, firstly, both have a tendency to change into the coexistence of various styles rather than popularity of certain style. Secondly, style was expressed gradually centered on casual wear.

Abstract

Research on changes of Chinese women’s fashion styles was conducted through analysis of fashion images and articles in Chinese fashion magazines since 1980s. Through the fashion magazine research centered on Shanghai, the most developed commercial city having a great influence on the entire fashion industry in China, it examined Chinese fashion styles by period so identified a developmental process of Chinese fashion styles. Based on general understanding of Chinese fashion magazine industry, case study was conducted on 「Shanghai Style(上海服飾)」. After analyzing 1100 fashion images by period derived from 245 volumes from 1985 to 2013, this study compared fashion styles in 4 periods and analyzed the developments of Chinese fashion styles. Findings from the case analysis based on the classification of fashion styles are as follows. In the early editions, images to give a visual stimulus and express styles more intuitively were frequently used with reported articles. As for the general change of the style in 「Shanghai Style(上海服飾)」, expression was done centered on casual wear with gradual disappearance of formal wear. There was a tendency entire atmosphere of the style became romantic. Through a comparative analysis between Chinese fashion styles having such developmental characteristic and the global fashion trends, this study identified special characteristics of Chinese fashion style changes. As for common characteristics, firstly, both have a tendency to change into the coexistence of various styles rather than popularity of certain style. Secondly, style was expressed gradually centered on casual wear.

참고문헌 (27)

  1. "1980’s Elegance Style", Shanghai Style「上海服飾」, ~ (1986)
  2. "1980’s Romantic Style", Shanghai Style「上海服飾」, 5~ (1986)
  3. "1990’s Elegance Style", Shanghai Style「上海服飾」, 38~ (1990)
  4. "1990’s Romantic Style", Shanghai Style「上海服飾」, 26~ (1994)
  5. "1990’s Casual Style", Shanghai Style 「上海服飾」, 39~ (1996)
  6. "1990’s Manish Style", Shanghai Style 「上海服飾」, 44~ (1998)
  7. 2000’s Elegance Style., "2000’s Elegance Style", Shanghai Style 「上海服飾」, 37~ (2001)
  8. "2000’s Romantic Style", Shanghai Style「上海服飾」, 30~ (2000)
  9. "2000’s Casual Style", Shanghai Style 「上海服飾」, 60~ (2004)
  10. "2000’s Ethnic Style", Shanghai Style「上海服飾」, 58~ (2004)
  11. "2010’s Romantic Style", Shanghai Style「上海服飾」, 66~ (2013)
  12. "2010’s Casual Style", Shanghai Style「上海服飾」, 54~ (2012)
  13. "2010’s Elegancel Style", Shanghai Style 「上海服飾」, 36~ (2010)
  14. "Elle", Elle Chine, the cover page, ~ (1988)
  15. "Fashion", Fashion 「时装」, the cover page, ~ (1980)
  16. Jung, S. G., "패션사진의 이론과 실제" (1995), Hakmunsa
  17. Jung, S. H., "현대패션모드" (1996), Kyomunsa
  18. Kim, S. E., "Influence of fashion magazine information on female fashion style", master, pp.2008
  19. Kim, Y. K., "The influence of fashion style, color and tone on impression", master, pp.2002
  20. Li, K., "Liangyou and its effect on culture", Journal of Shanghai Jiaotong University (2002)
  21. "Modern dress and dress making 「现代服饰」, the cover page", the cover page, ~ (1981)
  22. Shanghai style, "Shanghai style 「上海服饰 」, the cover page", ~ (1985)
  23. The modern lady, "The modern lady 「今代妇女 」, the cover page", ~ (1928)
  24. The Young Companion, "The Young Companion 「良友」, the cover page", ~ (1926)
  25. Xu, K., "20世纪90年代上海经济的巨大变化", 华东经济管理, 15(1), pp.7~8 (2001)
  26. Zhao, Y., "Historical evolution of Chinese fashion magazines" (2010), Fujian People’s Publishing House
  27. Zhou, M., "[The analysis of the current aesthetic styles of Chinese female fashion magazines", master, pp.2008

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