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옷장 정리 행동 빈도에 영향을 미치는 요인에 관한 연구

A study on the Factors Influencing the Frequency of Closet Cleanup Behavior

구양숙|박현희
한국의류산업학회 (The Society of Fashion and Textile Industry)|2019.02|한국의류산업학회지 (The Korean Fashion and Textile Research Journal)|제21권 제1호|pp. 36-45|DOI 10.5805/SFTI.2019.21.1.36

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참고문헌

키워드

demographics구매빈도purchase frequency옷장 정리 행동 빈도제품애착제품보유 성향인구통계적 특징frequency of closet cleanup behaviorproduct attachmentproduct retention tendency
주제분류생활과학

초록

In 2000s, the rapid growth of domestic and foreign fast fashion brands led to an increase in the frequency of shopping for consumers and a significant reduction in the average life span of fashion products. As the kinds and quantity of fashion products owned by individuals increase, the problem of rational clothing management becomes a new concern. The purpose of this study was to investigate the demographic, socio-psychological and purchase behavior factors influencing the frequency of closet cleanup behavior. A total of 278 questionnaires were analyzed. Frequency, exploratory factor analysis, reliability, t-test and regression analysis were used for data analysis using SPSS 22.0. This study results were as follows. First, the frequency of women’s closet cleanup behavior was higher than that of men‘s closet cleanup behavior. Second, the number of brothers and sisters significantly affected the frequency of closet cleanup behavior. Third, the stronger the attachment to fashion products, the higher the frequency of closet cleanup behavior. Fourth, the lower the fashion product retention tendency, the higher the frequency of closet cleanup behavior. Fifth, the higher the frequency of purchasing fashion products, the higher the frequency of closet cleanup behavior. The results of current study provide various implications for educators and marketers who are interested in reasonable management behavior of fashion goods.

Abstract

In 2000s, the rapid growth of domestic and foreign fast fashion brands led to an increase in the frequency of shopping for consumers and a significant reduction in the average life span of fashion products. As the kinds and quantity of fashion products owned by individuals increase, the problem of rational clothing management becomes a new concern. The purpose of this study was to investigate the demographic, socio-psychological and purchase behavior factors influencing the frequency of closet cleanup behavior. A total of 278 questionnaires were analyzed. Frequency, exploratory factor analysis, reliability, t-test and regression analysis were used for data analysis using SPSS 22.0. This study results were as follows. First, the frequency of women’s closet cleanup behavior was higher than that of men‘s closet cleanup behavior. Second, the number of brothers and sisters significantly affected the frequency of closet cleanup behavior. Third, the stronger the attachment to fashion products, the higher the frequency of closet cleanup behavior. Fourth, the lower the fashion product retention tendency, the higher the frequency of closet cleanup behavior. Fifth, the higher the frequency of purchasing fashion products, the higher the frequency of closet cleanup behavior. The results of current study provide various implications for educators and marketers who are interested in reasonable management behavior of fashion goods.

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