문화사회학적 시각에서 본 한국사회에서의 명품의 인상관리적 효과
Image Management and Luxury Goods in Korean Society: A Cultural Sociological Perspective
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Abstract
dents in Korea. Socio-demographic factors are considered in addressing following research questions: why Korean collegestudents seek luxury goods; how they recognize the effects of using luxury goods on their image management; whetheror not they have purchased counterfeit luxury goods; and why they buy counterfeit goods. In order to explain the rela-tionship between fashion and social class, the study examines.various sociological theories including Erving Goffman'sdramaturgical approach. The data were drawn from 1419 students from 10 universities nationwide in 2005. Chi-squareanalyses yields outcomes as follows: Using luxury gods works as a class symbol that gives the users the image of highersocio-economic background; use of counterfeit luxury goods and its symbolic effects in image management do not havesignificant relationship with socio-economic background.
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