패션블로그에서 퍼스널 스타일 표현형식
Representation Forms of Personal Style on the Fashion Blogs
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This study aims to analyze the representation forms of bloggers’ personal style on the fashion blogs andenlighten their values which can be actively applied to design and marketing in fashion industry. Image representation offashion bloggers is reflected by the characteristics in the digital environment, which are the creative manipulation ofexpression and the production of virtual and fantastic images by taking advantage of the composite medium such asimages, music, videos, articles, etc. Also real time updates in blog indicate the latest trends in terms of the representationof image as the actual currency. The study conducted case studies of 5 women’s personal fashion blogs through the verificationof a variety of global fashion media and blog ranking sites: Style Bubble, Style Rookie, The Cherry Blossom Girl,The Blond Salad, and Fashion Toast. Research findings are as follows. First, the application of creative design elementsis indicated as symbolic items, self-made designs, DIY, and various mix and match emphasizing design elements such ascolor, patterns, proportion, etc. Second, the virtual representation is very highlighted on the story telling applied by filmlike production or digital effect. Third, the commercial application with mainly sponsored wardrobe and designer collaborationindicates promoting a updated trend as well as a specific brand or designer to make their business profits.
Abstract
This study aims to analyze the representation forms of bloggers’ personal style on the fashion blogs andenlighten their values which can be actively applied to design and marketing in fashion industry. Image representation offashion bloggers is reflected by the characteristics in the digital environment, which are the creative manipulation ofexpression and the production of virtual and fantastic images by taking advantage of the composite medium such asimages, music, videos, articles, etc. Also real time updates in blog indicate the latest trends in terms of the representationof image as the actual currency. The study conducted case studies of 5 women’s personal fashion blogs through the verificationof a variety of global fashion media and blog ranking sites: Style Bubble, Style Rookie, The Cherry Blossom Girl,The Blond Salad, and Fashion Toast. Research findings are as follows. First, the application of creative design elementsis indicated as symbolic items, self-made designs, DIY, and various mix and match emphasizing design elements such ascolor, patterns, proportion, etc. Second, the virtual representation is very highlighted on the story telling applied by filmlike production or digital effect. Third, the commercial application with mainly sponsored wardrobe and designer collaborationindicates promoting a updated trend as well as a specific brand or designer to make their business profits.
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