중고의류와 구제 의류 구매 관련 블로그 게시글 비교 분석을 통한 중고의류산업의 발전 방안 모색
Exploring Development Strategies for the Secondhand Clothing Industry through Comparative Analysis of Blog Posts on Secondhand and Thrift Clothing Purchases
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초록
This study explored development strategies for the secondhand clothing industry by understanding consumer attitudes toward secondhand and thrift clothing purchases. Blog posts were compiled and analyzed using TEXTOM for word analysis and clustering. The results are as follows. Word analysis revealed that, aside from the commonly used terms for clothing purchases, the words collected from “secondhand clothing purchases” and “thrift clothing purchases” were different. Consumers tended to perceive the purchase of secondhand clothing as a transaction, whereas the purchase of thrift clothing was viewed as an interesting shopping experience. Second, the clustering analysis of secondhand clothing resulted in five distinct groups: “Impact of clothing consumption on the global environment and the importance of sustainable consumption,” “Global trend of online secondhand clothing transactions,” “Satisfied reviews of secondhand clothing purchases,” “Purchasing secondhand clothing through flea markets,” and “Reviews of Japanese secondhand clothing purchase/auction proxy services.” The clustering analysis of thrift clothing also yielded five groups: “Review of a visit to a warehouse-style thrift store,” “Thrift shopping malls dealing with vintage clothing,” “Promotion of various items and brands sold in stores,” “High-quality luxury thrift with a vintage feel,” and “Promotion and introduction of a thrift clothing company’s store.”
Abstract
This study explored development strategies for the secondhand clothing industry by understanding consumer attitudes toward secondhand and thrift clothing purchases. Blog posts were compiled and analyzed using TEXTOM for word analysis and clustering. The results are as follows. Word analysis revealed that, aside from the commonly used terms for clothing purchases, the words collected from “secondhand clothing purchases” and “thrift clothing purchases” were different. Consumers tended to perceive the purchase of secondhand clothing as a transaction, whereas the purchase of thrift clothing was viewed as an interesting shopping experience. Second, the clustering analysis of secondhand clothing resulted in five distinct groups: “Impact of clothing consumption on the global environment and the importance of sustainable consumption,” “Global trend of online secondhand clothing transactions,” “Satisfied reviews of secondhand clothing purchases,” “Purchasing secondhand clothing through flea markets,” and “Reviews of Japanese secondhand clothing purchase/auction proxy services.” The clustering analysis of thrift clothing also yielded five groups: “Review of a visit to a warehouse-style thrift store,” “Thrift shopping malls dealing with vintage clothing,” “Promotion of various items and brands sold in stores,” “High-quality luxury thrift with a vintage feel,” and “Promotion and introduction of a thrift clothing company’s store.”
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