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코로나19 이후 애슬레저웨어의 구매 현황 및 온라인 쇼핑 시 불만족에 관한 연구

A Study on the Purchase Status of Athleisure wear and Consumers’ Dissatisfaction with Online Shopping Post-COVID-19

노의경
한국의류산업학회 (The Society of Fashion and Textile Industry)|2023.04|한국의류산업학회지 (The Korean Fashion and Textile Research Journal)|제25권 제2호|pp. 165-174

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참고문헌

키워드

코로나19COVID-19online shopping온라인 쇼핑불만족dissatisfaction애슬레저웨어athleisure wearpurchase status구매 현황
주제분류생활과학

초록

This study analyzed the purchase status of athleisure wear and consumers’ dissatisfaction with online shoppingpost-COVID-19. The target population comprised female consumers in their 20s to 50s who are interested in exerciseand fashion. The study investigated differences according to age. It was found that athleisure wear was purchased onceevery two to three months and used as sportswear and/or daily wear. Purchase information was obtained via the Internet,and purchases were made online. Design, price, wear sensation, and textiles were the most important selection criteria,and T-shirts and leggings were the most frequently purchased garments. Additionally, textile characteristics such as mois-ture-absorbing and quick-drying as well as elasticity were evaluated as important. Online shopping of athleisure wear hasincreased since COVID-19 due to the time savings, low price, opportunity to compare several products, and delivery con-venience. However, consumers were dissatisfied due to the differences between the screen image and the actual product,the inconvenience of returns, exchanges, and refunds, the lack of product information, product quality, and delivery. Fur-thermore, it was found that pursuing value of athleisure wear differed according to age. Consumers in their 20s and 30srequired athleisure wear with the characteristics of sportswear and daily or urban wear and those in their 40s and 50srequired garments with good performance as sportswear. Based on consumer feedback, it is necessary for manufacturersto provide product information that can improve product reliability.

Abstract

This study analyzed the purchase status of athleisure wear and consumers’ dissatisfaction with online shoppingpost-COVID-19. The target population comprised female consumers in their 20s to 50s who are interested in exerciseand fashion. The study investigated differences according to age. It was found that athleisure wear was purchased onceevery two to three months and used as sportswear and/or daily wear. Purchase information was obtained via the Internet,and purchases were made online. Design, price, wear sensation, and textiles were the most important selection criteria,and T-shirts and leggings were the most frequently purchased garments. Additionally, textile characteristics such as mois-ture-absorbing and quick-drying as well as elasticity were evaluated as important. Online shopping of athleisure wear hasincreased since COVID-19 due to the time savings, low price, opportunity to compare several products, and delivery con-venience. However, consumers were dissatisfied due to the differences between the screen image and the actual product,the inconvenience of returns, exchanges, and refunds, the lack of product information, product quality, and delivery. Fur-thermore, it was found that pursuing value of athleisure wear differed according to age. Consumers in their 20s and 30srequired athleisure wear with the characteristics of sportswear and daily or urban wear and those in their 40s and 50srequired garments with good performance as sportswear. Based on consumer feedback, it is necessary for manufacturersto provide product information that can improve product reliability.

참고문헌 (41)

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관련 논문AI추천

국내 여성의 애슬레저 웨어 제품구매추구 및 착용실태 조사 - 20~50대 여성을 중심으로 -이종규, 임호선한국의류산업학회 · 한국의류산업학회지2021 · 제23권 제3호국내 20대 여성의 애슬레저 웨어(Athleisure wear) 착용실태 조사도월희, 이정은, 최세린한국의류산업학회 · 한국의류산업학회지2017 · 제19권 제5호인구통계학적 특성에 따른 여성 레깅스 만족도 및 재구매 의도 분석박영희한국패션비즈니스학회 · 패션 비즈니스2022 · 제26권 제2호20대 여성의 애슬레저 레깅스 개발을 위한 선행연구차수정한복문화학회 · 한복문화2021 · 제24권 제3호애슬레저웨어 관련 연구동향 분석- 국내 학술지 게재 논문을 중심으로김은경한국의상디자인학회 · 한국의상디자인학회지2024 · 제26권 제3호라이프 스타일이 애슬레저 웨어 제품추구혜택과 제품구매의도에 미치는 영향 연구김세나, 오경화, 정혜정한국의류산업학회 · 한국의류산업학회지2017 · 제19권 제6호

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