본문 바로가기
KERD
논문KCI 등재

Sustainability Practices and Implications of Fashion Brands at the Vegan Fashion Week

1

조회

0

다운로드

2

인용

0

참고문헌

키워드

주제분류생활과학

초록

With the expansion of the vegan fashion industry and increasing consumer interest in vegan goods, the first inaugural Vegan Fashion Week was held in LA in 2019. However, there are no studies examining the sustainability of vegan fashion brands; this study underlines the necessity to close this research gap. This study aimed to ascertain how these issues are handled by vegan fashion brands. Using the “sustainable criterion of fashion brands,” we investigated the companies that participated in Vegan Fashion Week. This study analyzed the featured brands, conducted case studies, and examined each brand’s sustainability strategies and procedures. Press releases, news articles, official websites, and web magazines served as raw data for this study. Analyses of individual networks were performed and brands’ approaches to veganism and sustainability were evaluated; eco-friendly material, fair trade, local production, and vegan inspiration were among these techniques. Every brand had put at least one of these requirements into practice for their business, with vegan inspiration being the most popular approach. Additionally, it was discovered that vegan fashion brands deliberately employed vegan messaging that aligns with their corporate values. After its initial launch, VFW continues to advance the discourse on vegan fashion both within the industry and with the general public. The study’s implications include the anal- ysis of vegan fashion brands’ ethical manufacturing, environmental practices, and overall sustainability.

Abstract

With the expansion of the vegan fashion industry and increasing consumer interest in vegan goods, the first inaugural Vegan Fashion Week was held in LA in 2019. However, there are no studies examining the sustainability of vegan fashion brands; this study underlines the necessity to close this research gap. This study aimed to ascertain how these issues are handled by vegan fashion brands. Using the “sustainable criterion of fashion brands,” we investigated the companies that participated in Vegan Fashion Week. This study analyzed the featured brands, conducted case studies, and examined each brand’s sustainability strategies and procedures. Press releases, news articles, official websites, and web magazines served as raw data for this study. Analyses of individual networks were performed and brands’ approaches to veganism and sustainability were evaluated; eco-friendly material, fair trade, local production, and vegan inspiration were among these techniques. Every brand had put at least one of these requirements into practice for their business, with vegan inspiration being the most popular approach. Additionally, it was discovered that vegan fashion brands deliberately employed vegan messaging that aligns with their corporate values. After its initial launch, VFW continues to advance the discourse on vegan fashion both within the industry and with the general public. The study’s implications include the anal- ysis of vegan fashion brands’ ethical manufacturing, environmental practices, and overall sustainability.

참고문헌 (95)

  1. "Altiir"[URL]
  2. "Ananas Anam, the makers of Piñatex®"[URL]
  3. Cosette M. Joyner Armstrong, "Educating for Sustainable Fashion: Using Clothing Acquisition Abstinence to Explore Sustainable Consumption and Life Beyond Growth", Journal of Consumer Policy, 39(4), pp.417~439 (2016), Springer Science and Business Media LLC[DOI]
  4. Cosette M. Armstrong, "Sustainable Apparel Product Development: In Search of a New Dominant Social Paradigm for the Field Using Sustainable Approaches", Fashion Practice, 3(1), pp.29~62 (2011), Informa UK Limited[DOI]
  5. "Are Dr Martens shoes vegan-friendly?" (2022)[URL]
  6. G. Birtwistle, "Fashion clothing – where does it all end up?", International Journal of Retail & Distribution Management, 35(3), pp.210~216 (2007), Emerald[DOI]
  7. Taylor Brydges, "Selling sustainability: investigating how Swedish fashion brands communicate sustainability to consumers", Sustainability: Science, Practice and Policy, 18(1), pp.357~370 (2022), Informa UK Limited[DOI]
  8. Marie‐Cécile Cervellon, "Knowledge sharing among green fashion communities online", Journal of Fashion Marketing and Management: An International Journal, 16(2), pp.176~192 (2012), Emerald[DOI]
  9. Elizabeth Cherry, "I Was a Teenage Vegan: Motivation and Maintenance of Lifestyle Movements", Sociological Inquiry, 85(1), pp.55~74 (2014), Wiley[DOI]
  10. Choi, N. Y., "Analysis of recognition and behavior characteristics of customers for green fashion products", Journal of Korean Society of Costume, 50(1), pp.145~159 (2000)[DOI]
  11. 최영현, "할랄 인증 화장품에 대한 소비자 인식: 트위터 텍스트 분석", 한국의류산업학회지, 22(4), pp.481~494 (2020), 한국의류산업학회
  12. Choi, Y. J., "Fashion jewellery development direction through upcycle", Proceeding of the Korean Contents Association Conference, pp.317~318 (2012)
  13. "CRUELTY FREE! Vegan Tiger"[URL]
  14. Fred Curtis, "Eco-localism and sustainability", Ecological Economics, 46(1), pp.83~102 (2003), Elsevier BV[DOI]
  15. Lisa G. Curwen, "Challenges and Solutions of Sustainable Apparel Product Development", Clothing and Textiles Research Journal, 31(1), pp.32~47 (2013), SAGE Publications[DOI]
  16. "Defining Sustainability"[URL]
  17. Dickinson, R., "The consumer as voter - An economic perspective on ethical consumer behaviour", pp.25~36 (2005), Sage
  18. "Emmanuelle Rienda"[URL]
  19. Bill Erickson, "Marketing local identity", Journal of Urban Design, 2(1), pp.35~59 (1997), Informa UK Limited[DOI]
  20. "Everything we do us for a reason"[URL]
  21. "Vegan Fashion Week is coming to L.A.—And it’s about a lot more than eco leather and faux fur" (2019)[URL]
  22. Fletcher, K., "Sustainable fashion and textiles-Design journeys" (2013), Routledge
  23. "Fleur & Bee"[URL]
  24. Sumita Ghosh, "Measuring sustainability performance of local food production in home gardens", Local Environment, 19(1), pp.33~55 (2012), Informa UK Limited[DOI]
  25. Johanna Gibson, "Brands make believe: ethical veganism and labelling in fashion", Queen Mary Journal of Intellectual Property, 10(2), pp.143~151 (2020), Edward Elgar Publishing[DOI]
  26. Green, L., "Veganism, health expectancy, and the communication of sustainability", Australian Journal of Communication, 37(3), pp.51~72 (2010)[DOI]
  27. Ross Haenfler, "Collective Identity in the Straight Edge Movement: How Diffuse Movements Foster Commitment, Encourage Individualized Participation, and Promote Cultural Change", The Sociological Quarterly, 45(4), pp.785~805 (2004), Informa UK Limited[DOI]
  28. Ross Haenfler, "Lifestyle Movements: Exploring the Intersection of Lifestyle and Social Movements", Social Movement Studies, 11(1), pp.1~20 (2012), Informa UK Limited[DOI]
  29. Claudia E. Henninger, "What is sustainable fashion?", Journal of Fashion Marketing and Management: An International Journal, 20(4), pp.400~416 (2016), Emerald[DOI]
  30. Claudia Elisabeth Henninger, "IMC, social media and UK fashion micro-organisations", European Journal of Marketing, 51(3), pp.668~691 (2017), Emerald[DOI]
  31. 홍영민, "업사이클(Upcycle) 패션상품에 대한 한국 대학생소비자의 태도 연구", 한국디자인문화학회지, 20(2), pp.607~618 (2014), 한국디자인문화학회
  32. Eunsuk Hur, "Perceptions and attitudes towards sustainable fashion design: challenges and opportunities for implementing sustainability in fashion", International Journal of Fashion Design, Technology and Education, 12(2), pp.208~217 (2019), Informa UK Limited[DOI]
  33. 장남경, "윤리적 패션디자인을 위한 상품개발 프로세스 - 공정무역 시스템 관점에서 -", 복식, 63(1), pp.16~26 (2013), 한국복식학회[DOI]
  34. James M. Jasper, "Recruiting Strangers and Friends: Moral Shocks and Social Networks in Animal Rights and Anti-Nuclear Protests", Social Problems, 42(4), pp.493~512 (1995), Oxford University Press (OUP)[DOI]
  35. 정지운, "비건 패션디자인에 나타난 딜레마 유형", 한국패션디자인학회지, 18(4), pp.71~91 (2018), 한국패션디자인학회[DOI]
  36. 정지운, "유튜브 패션 콘텐츠에 나타나는 비거니즘", 한국의류산업학회지, 23(1), pp.44~56 (2021), 한국의류산업학회
  37. Jeong, Y. R., "A study on upcycle redesign using waste in fashion goods industry - Focused on the reuse of industrial waste", 석사, pp.2012
  38. 강미, "지속가능 패션 브랜드 광고의 색채와 표현형식이 소비자의 감정과 인식에 미치는 영향- 인스타그램 중심으로-", 한국의류산업학회지, 21(4), pp.432~451 (2019), 한국의류산업학회[DOI]
  39. Catrin Joergens, "Ethical fashion: myth or future trend?", Journal of Fashion Marketing and Management: An International Journal, 10(3), pp.360~371 (2006), Emerald[DOI]
  40. 김혜은, "A Study on the Characteristics and Trends of Sustainable Fashion through Esthetica at London Fashion Week", 한국의류산업학회지, 17(2), pp.168~177 (2015), 한국의류산업학회
  41. 김자경, "리사이클(Recycle) 디자인 제품의 브랜드 활성화 전략에 관한 연구", 브랜드디자인학연구, 11(1), pp.53~66 (2013), 사단법인 한국브랜드디자인학회[DOI]
  42. 김수현, "오가닉 코튼(Organic Cotton)을 이용한 지속가능한 패션디자인", 복식, 57(2), pp.115~131 (2007), 한국복식학회
  43. "Korean leather black trucker jacket"[URL]
  44. Kozlowski, A., "Environmental impacts in the fashion industry - A life-cycle and stakeholder framework", Journal of Corporate Citizenship, (45), pp.17~36 (2012)
  45. "Kat Von D's former makeup line is rebranding for a second time in 2 years" (2021)[URL]
  46. "vegan fashion takes center stage for PETA-hosted sustainability week" (2019)[URL]
  47. 권정숙, "지속가능성의 관점에 기초한 업사이클 패션 디자인의 특성", 한국의류산업학회지, 14(1), pp.13~23 (2012), 한국의류산업학회
  48. Erin Lawless, "Assessment of sustainable design practices in the fashion industry: experiences of eight small sustainable design companies in the Northeastern and Southeastern United States", International Journal of Fashion Design, Technology and Education, 9(1), pp.41~50 (2015), Informa UK Limited[DOI]
  49. Sebastian Lotz, "What is fair is good: Evidence of consumers’ taste for fairness", Food Quality and Preference, 30(2), pp.139~144 (2013), Elsevier BV[DOI]
  50. Shuchan Luo, "Sustainable what…? The role of corporate websites in communicating material innovations in the luxury fashion industry", Journal of Design, Business & Society, 7(1), pp.83~103 (2021), Intellect[DOI]
  51. "Is ENDA New York Vegan?" (2022)[URL]
  52. "Matea Benedetti"[URL]
  53. "Materials without compromise"[URL]
  54. Doug McAdam, "Recruitment to High-Risk Activism: The Case of Freedom Summer", American Journal of Sociology, 92(1), pp.64~90 (1986), University of Chicago Press[DOI]
  55. McDonough, W., "Cradle to cradle-Remaking the way we make things" (2002), North Pont Press
  56. Lisa McNeill, "Sustainable fashion consumption and the fast fashion conundrum: fashionable consumers and attitudes to sustainability in clothing choice", International Journal of Consumer Studies, 39(3), pp.212~222 (2015), Wiley[DOI]
  57. 남미경, "업사이클 제품디자인 개발에 의한 친환경디자인 전략 변화 연구", 한국디자인문화학회지, 17(3), pp.185~195 (2011), 한국디자인문화학회
  58. Nayak, R., "Sustainable technologies and processes adapted by fashion brands" (2020), Woodhead Publishing
  59. Kirsi Niinimäki, "Emerging design strategies in sustainable production and consumption of textiles and clothing", Journal of Cleaner Production, 19(16), pp.1876~1883 (2011), Elsevier BV[DOI]
  60. "Nous Étudions"[URL]
  61. "Our Philosophy"[URL]
  62. "Our Story"[URL]
  63. Gyung H. (Daniel) Paik, "Corporate Social Responsibility Performance and Outsourcing: The Case of the Bangladesh Tragedy", Journal of International Accounting Research, 16(1), pp.59~79 (2017), American Accounting Association[DOI]
  64. Paulins, V. A., "Ethics in the fashion industry" (2009), Fairchild Publications
  65. "Vegan design products will become as popular as vegan food, say designers" (2019)[URL]
  66. "UK retail trade body sets standards for vegan fashion" (2020)[URL]
  67. Anne H. Reilly, "External Communication About Sustainability: Corporate Social Responsibility Reports and Social Media Activity", Environmental Communication, 12(5), pp.621~637 (2018), Informa UK Limited[DOI]
  68. Vaughan Reimers, "The academic conceptualisation of ethical clothing", Journal of Fashion Marketing and Management: An International Journal, 20(4), pp.383~399 (2016), Emerald[DOI]
  69. Ryu, H. S., "Environmental impacts of textiles production and uses", Fashion Information and Technology, 7, pp.91~100 (2010)
  70. "Sarah Regensburger, about us"[URL]
  71. "Sarah Regensburger, ethical commitment"[URL]
  72. Jonathon P. Schuldt, "The “Fair Trade” Effect", Social Psychological and Personality Science, 3(5), pp.581~589 (2012), SAGE Publications[DOI]
  73. 서경아, "A Study on the Characteristics and Social Values of Vegan Fashion in H&M and Zara", 패션 비즈니스, 23(6), pp.86~100 (2019), 한국패션비즈니스학회[DOI]
  74. Deirdre Shaw, "Fashion victim: the impact of fair trade concerns on clothing choice", Journal of Strategic Marketing, 14(4), pp.427~440 (2006), Informa UK Limited[DOI]
  75. Deirdre Shaw, "Belief formation in ethical consumer groups: an exploratory study", Marketing Intelligence & Planning, 17(2), pp.109~120 (1999), Emerald[DOI]
  76. Bin Shen, "Perception of fashion sustainability in online community", The Journal of The Textile Institute, 105(9), pp.971~979 (2014), Informa UK Limited[DOI]
  77. Shen, D., "Consumers’ awareness of sustainable fashion", Marketing Management Journal, 23(2), pp.134~147 (2013)
  78. "삼양사 어바웃미, 비건타이거와 친환경 굿즈 제작" (2021)[URL]
  79. David A. Snow, "Frame Alignment Processes, Micromobilization, and Movement Participation", American Sociological Review, 51(4), pp.464~ (1986), SAGE Publications[DOI]
  80. 송예진, "소비자의 소비성향과 패션제품 소비태도가 공정무역 패션제품 구매의도에 미치는 영향", 복식문화연구, 25(5), pp.656~669 (2017), 복식문화학회[DOI]
  81. "Pledging to go fur-free" (2021)[URL]
  82. Gesa Stremmel, "Vegan labeling for what is already vegan: Product perceptions and consumption intentions", Appetite, 175, pp.106048~ (2022), Elsevier BV[DOI]
  83. "The British Fashion Council" (2014)[URL]
  84. "The DM’s vegan line up"[URL]
  85. Thorpe, A., "The designer's atlas of sustainability" (2007), Island Press
  86. "Vegan fashion vs sustainable fashion - All you need to know" (2020)[URL]
  87. "VISION FOR THE FUTURE OF FASHION"[URL]
  88. Gibran Vita, "The Environmental Impact of Green Consumption and Sufficiency Lifestyles Scenarios in Europe: Connecting Local Sustainability Visions to Global Consequences", Ecological Economics, 164, pp.106322~ (2019), Elsevier BV[DOI]
  89. Stuart Walker, "Temporal Objects—Design, Change and Sustainability", Sustainability, 2(3), pp.812~832 (2010), MDPI AG[DOI]
  90. "WastedLA"[URL]
  91. "We are KVD - Tattoo-inspired vegan beauty"[URL]
  92. Manuela Weber, "The business case for corporate social responsibility: A company-level measurement approach for CSR", European Management Journal, 26(4), pp.247~261 (2008), Elsevier BV[DOI]
  93. "What's next?"[URL]
  94. Jonathan M. Woodham, "Formulating National Design Policies in the United States: Recycling the “Emperor's New Clothes”?", Design Issues, 26(2), pp.27~46 (2010), MIT Press - Journals[DOI]
  95. Arch G. Woodside, "Sustainable fashion themes in luxury brand storytelling: The sustainability fashion research grid", Journal of Global Fashion Marketing, 10(2), pp.111~128 (2019), 한국마케팅과학회[DOI]

관련 논문AI추천

이 간행물의 다른 논문 (10건)