Sport marketing and media research: contributions from the global network of scholars in sport management

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참고문헌 (7)

1. Natalie Brown, "Measuring the advertising efficiency of the top US sports advertisers", Journal of Global Scholars of Marketing Science(마케팅과학연구), 23(1), pp.23~40 (2013), 한국마케팅과학회
2. 전은하, "The effect of sports event tourism on event attitude and the brand equity of sportswear sponsors", Journal of Global Scholars of Marketing Science(마케팅과학연구), 23(1), pp.72~91 (2013), 한국마케팅과학회[DOI]
3. 김용재, "Segmenting sport video gamers by motivation: a cluster analysis", Journal of Global Scholars of Marketing Science(마케팅과학연구), 23(1), pp.92~108 (2013), 한국마케팅과학회[DOI]
4. Dae Hee Kwak, "The effects of variance in perceived message sensation value and optimum stimulation levels on consumer responses to ads promoting violent sports media", Journal of Global Scholars of Marketing Science(마케팅과학연구), 23(1), pp.8~22 (2013), 한국마케팅과학회[DOI]
5. 임충훈, "Investigating the moderating role of sport service type and personality on audiences’ emotional responses to hedonic vs. cognitive advertisements", Journal of Global Scholars of Marketing Science(마케팅과학연구), 23(1), pp.55~71 (2013), 한국마케팅과학회[DOI]
6. Joseph H. Moore, "Reaching the audience: new communication technology practices in college sports public relations", Journal of Global Scholars of Marketing Science(마케팅과학연구), 23(1), pp.109~126 (2013), 한국마케팅과학회[DOI]
7. 원도연, "Factors influencing college students’ choice of a charity sport event", Journal of Global Scholars of Marketing Science(마케팅과학연구), 23(1), pp.41~54 (2013), 한국마케팅과학회[DOI]