Dimensions of Experiential Value: Is it the same across Retail Channels?
0
조회
0
다운로드
4
인용
0
참고문헌
키워드
초록
Purpose: While empirical importance of dimensionality of perceived value is widely accepted, our understanding of experiential value dimensions in other retail channels and other cultures has not been explicitly tested. This study attempted to determine if the dimensions of experiential value scale (EVS) by Mathwick, Malhotra, and Rigdon (2001) identified in US catalog and Internet contexts could be applied in other international markets (South Korea) and in other retail channels (department store versus Internet shopping mall). Methodology/Approach: Two data sets, one from 220 department store shoppers and the other from 359 Internet shopping mall shoppers, were analyzed. Findings: Confirmatory factor analysis confirmed four different EVS dimensions by retail channels. Overall, entertainment and intrinsic enjoyment values were found to be more important in department store while economic and efficiency value dimensions were interpreted critical in Internet shopping mall context. Visual appeal aspect constitutes distinct value dimension in two channels. Practical Implications: One separate dimension of time efficiency in Internet shopping mall suggests that more efficient web design and functions that can save time and promote convenience are needed to better accommodate their customers. Internet has heavily relied on traditional attributes, such as factual information, price comparability, and brand name reliance. However, this study suggests that Internet shopping mall retailer should offer visual diversion and stimulation just as brick and mortar shopping malls do.Originality /Value of Paper: Although the research findings must be viewed as tentative because the results are from one country, they provide a rich basis for further understanding the dimensions of experiential value in other international markets and other retail channels. Category: Research Paper
Abstract
Purpose: While empirical importance of dimensionality of perceived value is widely accepted, our understanding of experiential value dimensions in other retail channels and other cultures has not been explicitly tested. This study attempted to determine if the dimensions of experiential value scale (EVS) by Mathwick, Malhotra, and Rigdon (2001) identified in US catalog and Internet contexts could be applied in other international markets (South Korea) and in other retail channels (department store versus Internet shopping mall). Methodology/Approach: Two data sets, one from 220 department store shoppers and the other from 359 Internet shopping mall shoppers, were analyzed. Findings: Confirmatory factor analysis confirmed four different EVS dimensions by retail channels. Overall, entertainment and intrinsic enjoyment values were found to be more important in department store while economic and efficiency value dimensions were interpreted critical in Internet shopping mall context. Visual appeal aspect constitutes distinct value dimension in two channels. Practical Implications: One separate dimension of time efficiency in Internet shopping mall suggests that more efficient web design and functions that can save time and promote convenience are needed to better accommodate their customers. Internet has heavily relied on traditional attributes, such as factual information, price comparability, and brand name reliance. However, this study suggests that Internet shopping mall retailer should offer visual diversion and stimulation just as brick and mortar shopping malls do.Originality /Value of Paper: Although the research findings must be viewed as tentative because the results are from one country, they provide a rich basis for further understanding the dimensions of experiential value in other international markets and other retail channels. Category: Research Paper
참고문헌 (34)
- "Journal of Consumer Research" (1994)
- "Value added marketing in the digital domain: Enhancing the utility of the Internet", 15(6), pp.558575~ (1998)
- "Journal of Retailing" (1990)
- "The effect of brand and price information on subjective product evaluations Advances in Consumer Research" (1985)
- "Ecolor offers color consistency solution", 42(6), pp.20~ (2001)
- "The American customer satisfaction index: Nature, purpose and findings", 60(4), pp.718~ (1996)
- "Internet marketing research: Opportunities and problems", 4(3), pp.123129~ (2001)
- "An updated paradigm for scale development incorporating unidimensionality and its assessment Journal of Marketing Research"
- "The impact of shopping motives on store assessment", 4, pp.6372~ (1999)
- "Fun and work on the web: Differences in attitudes between novices and experienced users", 25(1), pp.372378~ (1998)
- "The nature of customer value an axiology of services in the consumption experience new direction in theory and practice" (1994), Sage Publications
- "Consumer value: A framework for analysis and research", pp.128~ (1999), London; New York: Routledge
- "Internet use continues to climb in most markets" (2003)
- "A typology of Korean discount shoppers: Shopping motives, store attributes, and outcomes", 14(4), pp.396419~ (2003)
- "Research methodology: Taming the cyber frontier", 17(3), pp.323337~ (1999)
- "Internet Access Service. U.S. commercial g service" (2003)
- "Consumer value: An application to mall and Internet shopping", 30(12), pp.595602~ (2002)
- "Internet shopping mall started to gain, after five years of deficit", 633 (2002)
- "A multivariate analysis of web usage", 39(2), pp.5368~ (1999)
- "Broading the concept of marketing Journal of Marketing" (1969)
- "Experiential value: Conceptualization, measurement and application in the catalog and Internet shopping environment", 77(4), pp.3956~ (2001)
- McDougall, G.H.G, "Consumer satisfaction with services: Putting perceived value into the equation", 14(5), pp.392410~ (2000)
- Park, C, "A crosscultural comparison of Internet buying behavior: Effect of Internet usage, perceived risks, and innovativeness", 20(5), pp.534553~ (2003)
- Parsons, A.G, "Nonfunctional motives for online shoppers: Why we click", 19(5), pp.380392~ (2002)
- Patterson, P.G, "Modeling the relationship between perceived value, satisfaction and repurchase intentions in a businesstobusiness, services context: An empirical examination", 8(5), pp.414434~ (1997)
- Rohm, A.J, "A typology of online shoppers based on shopping motivations", 57(7), pp.748757~ (2004)
- Sheth, "A theory of consumption values Journal of Business Research" (1991)
- Sweeney, J.C, "Consumer perceived value: The development of a multiple item scale", 77(2), pp.203220~ (2001)
- Westbrook, "Journal of Retailing" (1985)
- Wilde, S.J, "An exploratory investigation into etail image attributes important to repeat, Internet savvy customers", 11(3), pp.131139~ (2004)
- Wolfinbarger, M, "Shopping online for freedom, control, and fun", 43(2), pp.3455~ (2001)
- "How buyers perceive savings in a bundle price An examination of a bundle’s transaction value Journal of Marketing Research" (1993)
- "Consumer perceptions of price A meansend model and synthesis of evidence Journal of Marketing" (1988)
- "Internet retailer" (2003)