Consumer evaluation of customer loyalty programs: the role of customization in customer loyalty program involvement

키워드

참고문헌 (58)

1. Ansari, A., "E-customization", Journal of Marketing Research, 40, pp.131~145 (2003)[DOI]
2. Arnett, D. B., "The identity salience model of relationship marketing success: The case of nonprofit marketing", Journal of Marketing, 67, pp.89~105 (2003)[DOI]
3. Bagozzi, R. P., "The self-regulation of attitudes, intentions and behavior", Social Psychology Quarterly, 55, pp.178~204 (1992)
4. Baron, R. M., "The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations", Journal of Personality and Social Psychology, 51, pp.1173~1182 (1986)[DOI]
5. "Getting loyalty programs right" (2004)[URL]
6. Bhattacharya, C. B., "Consumer-company identification: A framework for understanding consumers’ relationships with companies", Journal of Marketing, 67, pp.76~88 (2003)[DOI]
7. Boomsma, A., "The robustness of LISREL against small sample sizes in factor analysis models, In Systems under indirect observation: Causality, structure, prediction", pp.149~173 (1982), North-Holland
8. Celsi, R. L., "The role of involvement in attention and comprehension processes", Journal of Consumer Research, 15, pp.210~223 (1988)
9. Cronin, J. J., "Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments", Journal of Retailing, 76, pp.193~218 (2000)[DOI]
10. Dodds, W. B., "Effects of price, brand and store information on buyers’ product evaluation", Journal of Marketing Research, 28, pp.307~319 (1991)[DOI]
11. Dre`ze, X, "Feeling superior: The impact of loyalty program structure on consumers’ perceptions of status", Journal of Consumer Research, 35, pp.890~905 (2009)[DOI]
12. Flynn, R. L., "Application of the personal involvement inventory in marketing", Psychology & Marketing, 10, pp.357~366 (1993)[DOI]
13. Fornell, C., "Evaluating structural equation models with unobservable variables and measurement error", Journal of Marketing Research, 18, pp.39~50 (1981)[DOI]
14. Franke, N., "Testing the value of customization: When do customers really prefer products tailored to their preferences?", Journal of Marketing, 73, pp.103~121 (2009)[DOI]
15. Wolfgang Fritz, "Marketing Standardization and Firm Performancein International E-Commerce", Journal of Global Scholars of Marketing Science(마케팅과학연구), 19(3), pp.37~48 (2009), 한국마케팅과학회[DOI]
16. Goldsmith, R. E., "Have it your way: Consumer attitudes towards personalized marketing", Marketing Intelligence & Planning, 22, pp.228~239 (2004)[DOI]
17. Go´mez, B. G., "The role of loyalty programs in behavioral and affective loyalty", Journal of Consumer Marketing, 23, pp.387~396 (2006)[DOI]
18. Gommans, M., "From brand loyalty to e-loyalty: A conceptual framework", Journal of Economic and Social Research, 3, pp.43~58 (2001)
19. Greenwald, A. G., "Audience involvement in advertising: Four levels", Journal of Consumer Research, 11, pp.581~592 (1984)[DOI]
20. Gwinner, K. P., "Relational benefits in services industries: The customer’'s perspective", Journal of the Academy of Marketing Science, 26, pp.101~114 (1998)[DOI]
21. Hair, J. F., "Multivariate data analysis (7th ed.)" (2010), Prentice Hall
22. 장형유, "서비스 산업에서의 고객만족 선ㆍ후행요인과 브랜드선호도 및 재구매의도 형성과정", Journal of Global Scholars of Marketing Science(마케팅과학연구), 16(3), pp.61~86 (2006), 한국마케팅과학회[DOI]
23. Keh, H. T., "Do reward programs build loyalty for services? The moderating effect of satisfaction on type and timing of rewards", Journal of Retailing, 82, pp.127~136 (2006)[DOI]
24. 서의호, "A MODEL FOR EVALUATING THE EFFECTIVENESS OF CRM USING THE BALANCED SCORECARD", JOURNAL OF INTERACTIVE MARKETING, 17(2), pp.5~19[DOI]
25. Kim, K. S., "The role of states of consumer’'s in-store mood regarding product performance appraisal process", Journal of Global Academy of Marketing Science, 3, pp.173~193 (1999)[DOI]
26. Yun-Hee Kim, "A New Shopper Typology: Utilitarian and Hedonic Perspectives", Journal of Global Scholars of Marketing Science(마케팅과학연구), 21(2), pp.101~111 (2011), 한국마케팅과학회[DOI]
27. Kivetz, R., "The idiosyncratic fit heuristic: Effort advantage as a determinant of consumer response to loyalty programs", Journal of Marketing Research, 40, pp.454~467 (2003)[DOI]
28. Eunju Ko, "Product Attributes’ Effects on Perceived Values and Repurchase Intention in Korea, USA, and France", Journal of Global Scholars of Marketing Science(마케팅과학연구), 21(3), pp.155~166 (2011), 한국마케팅과학회[DOI]
29. Kumar, V., "Building and sustaining profitable customer loyalty for the 21st century", Journal of Retailing, 80, pp.317~330 (2004)[DOI]
30. Lam, S. Y., "Customer value, satisfaction, loyalty and switching costs: An illustration from a business-to-business service context", Journal of the Academy of Marketing Science, 32, pp.293~311 (2004)[DOI]
31. Lacey, R., "Differential effects of preferential treatment levels on relational outcomes", Journal of Service Research, 9, pp.241~256 (2007)[DOI]
32. Liang, T. -P., "Effect of personalization on the perceived usefulness of online customer services: A dual-core theory", Proceedings of the 11th International Conference on Electronic Commerce (2009)
33. "Millennials fuel 19% jump in loyalty-program participation" (2009)[URL]
34. McDougall, G. H. G., "Customer satisfaction with services: Putting perceived value into the equation", Journal of Services Marketing, 14, pp.392~410 (2000)[DOI]
35. McQuarrie, E. F., "A revised product involvement inventory: Improved usability and validity", Advances in Consumer Research, 19, pp.108~115 (1992)
36. Meyers-Levy, J., "Consumers’ processing of persuasive advertisements: An integrative framework of persuasion theories", Journal of Marketing, 63, pp.45~60 (1999)
37. Mimouni-Chaabane, A., "Perceived benefits of loyalty programs: Scale development and implications for relational strategies", Journal of Business Research, 63, pp.32~37 (2010)[DOI]
38. Nunes, P. F., "Personalization? No thanks", Harvard Business Review, 79(4), pp.32~34 (2001)
39. O’Brien, L., "Do rewards really create loyalty?", Harvard Business Review, 73, pp.75~82 (1995)
40. Oliver, R. L., "Whence consumer loyalty?", Journal of Marketing, 63, pp.33~44 (1999)
41. Oliver, R. L., "Satisfaction: A behavioral perspective on the consumer" (1997), McGraw Hill
43. Petty, R. E., "Communication and persuasion: Central and peripheral routes to attitude change" (1986), Springer
44. Petty, P. E., "The elaboration likelihood model: Current status and controversies, In Dual-Process theories in social psychology", pp.41~72 (1999), Guilford
45. Ping, R. A., "Antecedents of satisfaction in a marketing channel", Journal of Retailing, 79, pp.237~248 (2003)[DOI]
46. Reinartz, W., "The mismanagement of customer loyalty", Harvard Business Review, 4, pp.12~ (2002)
47. Reutterer, T., "A dynamic segmentation approach for targeting and customizing direct marketing campaigns", Journal of Interactive Marketing, 20, pp.43~57 (2006)[DOI]
48. Rossi, P. E., "The value of purchase history data in target marketing", Marketing Science, 15, pp.321~340 (1996)[DOI]
49. Roth, M. S., "Effects of global market conditions on brand image customization and brand performance", Journal of Advertising, 24, pp.55~75 (1995)
50. Rust, R. T., "Marketing models of service and relationships", Marketing Science, 25, pp.560~580 (2006)[DOI]
51. Shugan, S. M, "Brand loyalty programs: Are they shams?", Marketing Science, 24, pp.185~193 (2005)[DOI]
52. Sirohi, N., "A model of consumer perceptions and store loyalty intentions for a supermarket retailer", Journal of Retailing, 74, pp.223~245 (1998)[DOI]
53. Sweeney, J. C., "Consumer perceived value: The development of a multiple item scale", Journal of Retailing, 77, pp.203~220 (2001)[DOI]
54. Wirtz, J., "How effective are loyalty reward programs in driving share of wallet?", Journal of Service Research, 9, pp.327~334 (2007)[DOI]
55. Yang, Z., "Customer perceived value, satisfaction, and loyalty: The role of switching costs", Psychology & Marketing, 21, pp.799~822 (2004)[DOI]
56. Yi, Y., "Effects of loyalty programs on value perception, program loyalty and brand loyalty", Journal of the Academy of Marketing Science, 31, pp.229~240 (2003)[DOI]
57. Zaichkowsky, J. L., "Measuring the involvement construct", Journal of Consumer Research, 12, pp.341~352 (1985)
58. Zhang, J., "Customizing promotions in online stores", Marketing Science, 23, pp.561~578 (2004)[DOI]

관련 논문AI추천