Strategic, organizational and operational challenges of product innovation in emerging economies
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Although there are several studies highlighting the best new product development(NPD) practices of Western firms, we know very little about NPD practices inemerging economies, which are widely expected to play an important role in theworld’s economic growth in the years to come. In particular, we focus here on theUnited Arab Emirates (UAE), which is an important gateway to the Middle East andAfrica. Understanding NPD practices in the UAE will be helpful not only for firms inthe UAE seeking to improve their NPD but also for Western firms interested inengaging in NPD in that region, in order for them to know what to expect from theirpotential partners from the UAE and how to align their NPD practices with those oftheir partners in that region. This paper presents a survey study highlighting majorstrategic, organizational and operational aspects of the NPD practices of firms in theUAE and identifying related challenges.
Abstract
Although there are several studies highlighting the best new product development(NPD) practices of Western firms, we know very little about NPD practices inemerging economies, which are widely expected to play an important role in theworld’s economic growth in the years to come. In particular, we focus here on theUnited Arab Emirates (UAE), which is an important gateway to the Middle East andAfrica. Understanding NPD practices in the UAE will be helpful not only for firms inthe UAE seeking to improve their NPD but also for Western firms interested inengaging in NPD in that region, in order for them to know what to expect from theirpotential partners from the UAE and how to align their NPD practices with those oftheir partners in that region. This paper presents a survey study highlighting majorstrategic, organizational and operational aspects of the NPD practices of firms in theUAE and identifying related challenges.
참고문헌 (22)
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