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Consumer innovativeness: a domain-specific perspective of information acquisition and choice

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초록

This study examines how experiential brand factors are related to perceived domainspecificinnovativeness. We further investigate how domain-specific innovativenesspredicts the phase of innovation diffusion. To accomplish these objectives, we employan integrative perspective of consumer innovativeness and decision process. Resultssuggest that information utilization, diagnostic attributes and post-purchase behaviorare important predictors of consumer innovativeness. In addition, consumerinnovativeness predicts the diffusion of new product adoption. The findings andimplications are discussed

Abstract

This study examines how experiential brand factors are related to perceived domainspecificinnovativeness. We further investigate how domain-specific innovativenesspredicts the phase of innovation diffusion. To accomplish these objectives, we employan integrative perspective of consumer innovativeness and decision process. Resultssuggest that information utilization, diagnostic attributes and post-purchase behaviorare important predictors of consumer innovativeness. In addition, consumerinnovativeness predicts the diffusion of new product adoption. The findings andimplications are discussed

참고문헌 (64)

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