Cross-cultural comparisons of popular YouTube ads: A content analysis of YouTube video ads in the U.S. and South Korea

키워드

참고문헌 (58)

2. Albers-Miller, N. D., "Business advertising appeals as a mirror of cultural dimensions : A study of eleven countries", Journal of Advertising, 25(4), pp.57~70 (1996)[DOI]
3. Alden, D. L., "Brand positioning through advertising in Asia, North America, and Europe : The role of global consumer culture", Journal of Marketing, 63(1), pp.75~87 (1999)[DOI]
4. An, D., "Advertising visuals in global brands’ local websites : A six-country comparison", International Journal of Advertising, 26(3), pp.303~332 (2007)[DOI]
5. Berger, J., "Arousal increases social transmission of information", Psychological Science, 22(7), pp.891~893 (2011)[DOI]
6. Jonah Berger, "What Makes Online Content Viral?", Journal of Marketing Research, 49(2), pp.192~205 (2012), SAGE Publications[DOI]
7. Carpenter, J., "Acculturation to the global consumer culture : A generational cohort comparison", Journal of Strategic Marketing, 20(5), pp.411~423 (2012)[DOI]
8. Cho, B., "Cultural values reflected in theme and execution : A comparative study of U. S. and Korean television commercials", Journal of Advertising, 28(4), pp.59~73 (1999)[DOI]
9. Cho, C. -H., "Cross-cultural comparisons of interactivity on corporate web sites : The United States, the United Kingdom, Japan, and South Korea", Journal of Advertising, 34(2), pp.99~115 (2005)[DOI]
10. Choi, S. M., "Lessons from the rich and famous : A cross-cultural comparison of celebrity endorsement in advertising", Journal of Advertising, 34(2), pp.85~98 (2005)[DOI]
11. Cleveland, M., "Migration and materialism : The roles of ethnic identity, religiosity, and generation", Journal of Business Research, 62(10), pp.963~971 (2009)[DOI]
12. Cutler, B. D., "A cross-cultural analysis of the visual components of print advertising : The United States and the European community", Journal of Advertising Research, 32(1), pp.71~80 (1992)
13. Cutler, B. D., "Analysis of print ad features : Services versus products", Journal of Advertising Research, 33(2), pp.62~69 (1993)
14. de Mooij, M., "The Hofstede model : Applications to global branding and advertising strategy and research", International Journal of Advertising, 29(1), pp.85~110 (2010)[DOI]
16. Freelon, D., "ReCal : Intercoder reliability calculation as a web service", International Journal of Internet Science, 5(1), pp.20~33 (2010)[DOI]
17. Kendall Goodrich, "How ‘social’ are social media? A cross-cultural comparison of online and offline purchase decision influences", Journal of Marketing Communications, 20(1-2), pp.103~116 (2013), Informa UK Limited[DOI]
18. Hall, E. T., "Beyond culture", pp.1976, Anchor Books
19. Hamamura, T., "Are cultures becoming individualistic? A cross-temporal comparison of individualism-collectivism in the United States and Japan", Personality and Social Psychology Review, 16(1), pp.3~24 (2012)[DOI]
20. Han, S. -P., "Persuasion and culture : Advertising appeals in individualistic and collectivistic societies", Journal of Experimental Social Psychology, 30(4), pp.326~350 (1994)[DOI]
21. Hermeking, M., "Culture and internet consumption : Contributions from cross-cultural marketing and advertising research", Journal of Computer-Mediated Communication, 11(1), pp.192~216 (2005)[DOI]
22. Hofstede, G., "Culture′s consequences: Comparing values, behaviors, institutions and organi-zations across nations" (2001), SAGE Publications
23. Hofstede, G., "Cultures and organizations: Software of the mind" (2010), McGraw-Hill
24. Jeon, W., "Appeals in Korean magazine advertising : A content analysis and cross-cultural comparison", Asia Pacific Journal of Management, 16(2), pp.249~258 (1999)[DOI]
25. Knoll, J., "Why we watch others’ responses to online advertising – Investigating users’ motivations for viewing user-generated content in the context of online advertising", Journal of Marketing Communications, 23(4), pp.400~412 (2017)[DOI]
29. Krippendorff, K., "Content analysis: An introduction to its methodology" (2004), Sage
30. Leek, S., "Next-generation mobile marketing : How young consumers react to bluetooth-enabled advertising", Journal of Advertising Research, 49(1), pp.44~53 (2009)[DOI]
31. Lin, C. A., "Cultural differences in message strategies : A comparison between American and Japanese TV commercials", Journal of Advertising Research, 33(4), pp.40~48 (1993)
32. McQuarrie, E. F., "It’s not your father’s magazine ad", Journal of Advertising, 37(3), pp.95~106 (2008)[DOI]
34. Sandra E. Moriarty, "A Content Analysis of Visuals Used in Print Media Advertising", Journalism Quarterly, 64(2-3), pp.550~554 (1987), SAGE Publications[DOI]
35. Mueller, B., "Reflections of culture : An analysis of Japanese and American advertising appeals", Journal of Advertising Research, 27(3), pp.51~59 (1987)
36. Nayeem, T., "Cultural influences on consumer behaviour", International Journal of Business and Management, 7(21), pp.78~91 (2012)
37. Okazaki, S., "Evolution in the usage of localized appeals in Japanese and american print advertising", International Journal of Advertising, 27(5), pp.771~798 (2008)[DOI]
38. Okazaki, S., "Global consumer culture positioning : Testing perceptions of soft-sell and hard-sell advertising appeals between U. S. and Japanese consumers", Journal of International Marketing, 18(2), pp.20~34 (2010)[DOI]
39. Okazaki, S., "Measuring soft-sell versus hard-sell advertising appeals", Journal of Advertising, 39(2), pp.5~20 (2010)[DOI]
40. Okazaki, S., "A content analysis of multinationals’ web communication strategies : Cross-cultural research framework and pre-testing", Internet Research, 12(5), pp.380~390 (2002)[DOI]
41. Shintaro Okazaki, "Social media and international advertising: theoretical challenges and future directions", International Marketing Review, 30(1), pp.56~71 (2013), Emerald[DOI]
42. Paek, H. -J., "Understanding celebrity endorsers in cross-cultural contexts : A content ana-lysis of South Korean and US newspaper advertising", Asian Journal of Communication, 15(2), pp.133~153 (2005)[DOI]
43. Paek, H. -J., "Is on-line health promotion culture-bound? : Cultural characteristics manifested in U. S. and South Korean antismoking web sites", Journal of Advertising, 38(1), pp.35~48 (2009)[DOI]
44. Pelsmacker, P. D., "Advertising content and irritation", Journal of International Consumer Marketing, 10(4), pp.5~27 (1999)[DOI]
45. Porter, L., "From subservient chickens to brawny men", Journal of Interactive Advertising, 6(2), pp.4~33 (2006)[DOI]
46. Stern, D. L., "Magazine advertising : An analysis of its information content", Journal of Advertising Research, 21(2), pp.39~44 (1981)
47. Taylor, C. R., "Moving international advertising research forward : A new research agenda", Journal of Advertising, 34(1), pp.7~16 (2005)[DOI]
48. Taylor, C. R., "The impact of information level on the effectiveness of U. S. and Korean television commercials", Journal of Advertising, 26(1), pp.1~18 (1997)[DOI]
49. Taylor, C. R., "Do global brands use similar executional styles across cultures? A comparison of U. S. and Japanese television advertising", Journal of Advertising, 44(3), pp.276~288 (2015)[DOI]
50. van der Goot, M. J., "Media generations and their advertising attitudes and avoidance : A six-country comparison", International Journal of Advertising, 37(2), pp.289~308 (2018)[DOI]
51. Wang, A., "Advertising engagement : A driver of message involvement on message effects", Journal of Advertising Research, 46(4), pp.355~368 (2006)[DOI]
52. Yang, H. C., "Social sharing of online videos : Examining American consumers’ video sharing attitudes, intent, and behavior", Psychology & Marketing, 32(9), pp.907~919 (2015)[DOI]
54. Yu, J., "How much are health websites influenced by culture? Content analysis of online diet programs in the United States, the United Kingdom, and Korea", Journal of Promotion Management, 16(3), pp.331~359 (2010)[DOI]
55. Zandpour, F., "Global reach and local touch : Achieving cultural fitness in TV advertising", Journal of Advertising Research, 34(5), pp.35~63 (1994)
58. Zhang, J., "The persuasiveness of individualistic and collectivistic advertising appeals among Chinese generation-X consumers", Journal of Advertising, 39(3), pp.69~80 (2010)[DOI]

관련 논문AI추천