Mapping the most competitive journals in advertising research. A bibliometric analysis in a 25-year period

키워드

참고문헌 (77)

1. Alden, D. L., "Brand positioning through advertising in Asia, North America, and Europe : The role of global consumer culture", Journal of Marketing, 63(1), pp.75~87 (1999)[DOI]
2. Almeida-Filho, N., "Research on health inequalities in Latin America and the Caribbean : Bibliometric analysis(1971–2000)and descriptive content analysis(1971–1995)", American Journal of Public Health, 93(12), pp.2037~2043 (2003)[DOI]
3. Alonso, S., "H-Index : A review focused in its variants, computation and standardization for different scientific fields", Journal of Informetrics, 3(4), pp.273~289 (2009)[DOI]
4. Alwitt, L., "Psychological processes and advertising effects: Theory, research and applications" (1985), Lawrence Erlbaum Associates
5. "American Marketing Association Dictionary" (2017)[URL]
6. Andreyeva, T., "Exposure to food advertising on television : Associations with children’s fast food and soft drink consumption and obesity", Economics & Human Biology, 9(3), pp.221~233 (2011)[DOI]
7. Assmus, G., "How advertising affects sales : Meta-analysis of econometric results", Journal of Marketing Research, 21(1), pp.65~74 (1984)[DOI]
8. Baier-Fuentes, H., "International entrepreneurship : A bibliometric overview", International Entrepreneurship and Management Journal, 15(2), pp.385~429 (2019)[DOI]
9. Baumgartner, H., "The structural influence of marketing journals : A citation analysis of the discipline and its subareas over time", Journal of Marketing, 67(2), pp.123~139 (2003)[DOI]
10. Blanco-Mesa, F., "Fuzzy decision making : A bibliometric-based review", Journal of Intelligent & Fuzzy Systems, 32(3), pp.2033~2050 (2017)[DOI]
11. Bonilla, C., "Economics in Latin America : A bibliometric analysis", Scientometrics, 105(2), pp.1239~1252 (2015)[DOI]
12. Braun, K. A., "Make my memory : How advertising can change our memories of the past", Psychology & Marketing, 19(1), pp.1~23 (2002)[DOI]
13. Broadus, R., "Toward a definition of “bibliometrics”", Scientometrics, 12(5–6), pp.373~379 (1987)[DOI]
14. Buil, I., "Examining the role of advertising and sales promotions in brand equity creation", Journal of Business Research, 66(1), pp.115~122 (2013)[DOI]
15. Cancino, C., "Forty years of computers & industrial engineering : A bibliometric analysis", Computers & Industrial Engineering, 113, pp.614~629 (2017)[DOI]
16. Chou, S., "Fast-food restaurant advertising on television and its influence on childhood obesity", The Journal of Law and Economics, 51(4), pp.599~618 (2008)[DOI]
17. Leading universities in Latin America in business and management research (CID Working Papers, 05), "Coronado, F.", University of Chile, ~ (2015)
18. Dahlen, M., "if advertising won´t die, what will it be? Toward a working definition of advertising", Journal of Advertising, 45(3), pp.334~345 (2016)
19. Danaher, P. J., "Comparing the relative effectiveness of advertising channels : A case study of a multimedia blitz campaign", Journal of Marketing Research, 50(4), pp.517~534 (2013)[DOI]
20. De Bakker, F. G., "A bibliometric analysis of 30 years of research and theory on corporate social responsibility and corporate social performance", Business & Society, 44(3), pp.283~317 (2005)[DOI]
21. interamericanos, "El estado de la ciencia: principales indicadores deficiencia y tecnología Iberoamericanos", pp.2002, Filippo, D.
22. Friestad, M., "The persuasion knowledge model : How people cope with persuasion attempts", Journal of Consumer Research, 21(1), pp.1~31 (1994)[DOI]
23. Gallet, C. A., "The demand for alcohol : A meta-analysis of elasticities", The Australian Journal of Agricultural and Resource Economics, 51(2), pp.121~135 (2007)[DOI]
24. Garfield, E., "Toward a metric of science:The advent of science indicators", pp.179~207 (1978), Wiley
25. Gasmi, F., "Econometric analysis of collusive behaviorin a softdrink market", Journal of Economics & Management Strategy, 1(2), pp.277~311 (1992)[DOI]
26. Gaviria-Marín, M., "Knowledge management : A global examination based on bibliometric analysis", Technological Forecasting and Social Change, 140, pp.194~220 (2019)[DOI]
27. Gaviria-Marín, M., "Twenty years of the journal of knowledge management : A bibliometric analysis", Journal of Knowledge Management, 22(8), pp.1655~1687 (2018)[DOI]
28. Gwinner, K. P., "Building brand image through event sponsorship : The role of image transfer", Journal of Advertising, 28(4), pp.47~57 (1999)[DOI]
29. Hecker, S., "Music for advertising effect", Psychology & Marketing, 1(3-4), pp.3~8 (1984)[DOI]
30. Hirsch, J. E., "An index to quantify an individual’s scientific research output", Proceedings of the National Academy of Sciences of the United States of America, 102(46), pp.16569~16572 (2005)
31. Kessler, M. M., "Bibliographic coupling between scientific papers", Journal of the Association for Information Science and Technology, 14(1), pp.10~25 (1963)[DOI]
32. Kim, J., "Evaluation of internet advertising research : A bibliometric analysis of citations from key sources", Journal of Advertising, 37(1), pp.99~112 (2008)[DOI]
33. Landström, H., "Entrepreneurship : Exploring the knowledge base", Research Policy, 41(7), pp.1154~1181 (2012)[DOI]
34. Mallinckrodt, V., "The effects of playing an advergame on young children’s perceptions, preferences, and requests", Journal of Advertising, 36(2), pp.87~100 (2007)[DOI]
35. Martínez, M. A., "H-classics : Characterizing the concept of citation classics through H-index", Scientometrics, 98(3), pp.1971~1983 (2014)[DOI]
36. Martínez-López, F. J., "Fifty years of the European journal of marketing: A bibliometric analysis", European Journal of Marketing, 52(1–2), pp.439~468 (2018)[DOI]
37. Matsumura, T., "Advertising competition in a mixed oligopoly", Economics Letters, 119(2), pp.183~185 (2013)[DOI]
38. McMullan, A., "Conceptual-historical analytical research model : A means for applying history to contemporary marketing problems", Journal of Historical Research in Marketing, 12(3), pp.401~420 (2020)[DOI]
39. Mela, C. F., "The long-term impact of promotion and advertising on consumer brand choice", Journal of Marketing Research, 34(2), pp.248~261 (1997)[DOI]
40. Merigó, J. M., "Academic research in innovation : A country analysis", Scientometrics, 108(2), pp.559~593 (2016)[DOI]
41. Merigó, J. M., "An overview of fuzzy research with bibliometric indicators", Applied Soft Computing, 27, pp.420~433 (2015)[DOI]
42. Merigó, J. M., "Bibliometric overview of business &economics research", Journal of Business Economics and Management, 17(3), pp.397~413 (2016)[DOI]
43. Prolific scholars and institutions in finance. (Vol. 6) (CQN Working Papers), "Merigó, J. M.", University of Chile, ~ (2014)
44. Mulet-Forteza, C., "Journal of travel & tourism marketing : A bibliometric analysis", Journal of Travel & Tourism Marketing, 35(9), pp.1201~1221 (2018)[DOI]
45. Murgado-Armenteros, E. M., "Analyzing the conceptual evolution of qualitative marketing research through science mapping analysis", Scientometrics, 102(1), pp.519~557 (2015)[DOI]
46. Nelson, P., "Advertising as information", Journal of Political Economy, 82(4), pp.729~754 (1974)[DOI]
47. Nicolas, C., "Mapping retailing research with bibliometric indicators", Journal of Promotion Management, 25(5), pp.664~680 (2019)[DOI]
48. Okazaki, S., "Social media and international advertising: Theoretical challenges and future directions", International Marketing Review, 30(1), pp.56~71 (2013)[DOI]
49. Palmer, A. L., "Tourism and statistics : Bibliometric study 1998–200", Annals of Tourism Research, 32(1), pp.167~178 (2005)[DOI]
50. Pasadeos, Y., "A bibliometric study of advertising citations", Journal of Advertising, 14(4), pp.52~59 (1985)[DOI]
51. Pasadeos, Y., "Disciplinary impact of advertising scholars : Temporal comparisons of influential authors, works and research networks", Journal of Advertising, 27(4), pp.53~70 (1998)[DOI]
52. Podsakoff, P. M., "The influence of management journals in the 1980s and 1990s", Strategic Management Journal, 26(5), pp.473~488 (2005)[DOI]
53. Podsakoff, P. M., "Scholarly influence in the field of management : A bibliometric analysis of the determinants of university and author impact in the management literature in the past quarter century", Journal of Management, 34(4), pp.641~720 (2008)[DOI]
54. Pritchard, A., "Statistical bibliography or bibliometrics", Journal of Documentation, 25(4), pp.348~349 (1969)
55. Pritchard, A., "Bibliometrics" (1981), AllM Books
56. Quevedo-Silva, F., "Bibliometric study : Guidelines on its application", Revista Brasileira De Marketing, 15(2), pp.246~262 (2016)[DOI]
57. Ramos-Rodríguez, A. R., "Changes in the intellectual structure of strategic management research : A bibliometric study of the strategic management journal, 1980–2000", Strategic Management Journal, 25(10), pp.981~1004 (2004)[DOI]
58. Recio, J. C., "Production and supervision of Spanish Doctoral Theses on advertising: 1971-2010", Revista Espanola De Documentacion Cientifica, 35(3), pp.433~452 (2012)
59. Rialp, A., "Twenty-five years(1992-2016)of the international business review : A bibliometric overview", International Business Review, 28(6), pp.101587~ (2019)[DOI]
60. Rueda-Clausen, C. F., "Indicadores bibliométricos: Origen, aplicación, contradicción y nuevas propuestas", MedUNAB, 8(1), pp.29~36 (2010)
61. Saad, G., "Applying the h-index in exploring bibliometric properties of elite marketing scholars", Scientometrics, 83(2), pp.423~433 (2010)[DOI]
62. Saffer, H., "The effect of tobacco advertising bans on tobacco consumption", Journal of Health Economics, 19(6), pp.1117~1137 (2000)[DOI]
63. Salgado, J. F., "La productividad científica y el índice h de Hirsch de la psicología social española: Convergencia entre indicadores de productividad y comparación con otras áreas", Psicothema 2007, 19(2), pp.179~189 (2007)[DOI]
64. Seldon, B. J., "Media substitution and economies of scale in advertising", International Journal of Industrial Organization, 18(8), pp.1153~1180 (2000)[DOI]
65. Small, H., "Co-citation in the scientific literature : A new measure of the relationship between two documents", Journal of the Association for Information Science and Technology, 24(4), pp.265~269 (1973)[DOI]
66. Svensson, G., "Top versus leading journals in marketing : Some challenging thoughts", European Journal of Marketing, 42(3), pp.287~298 (2008)[DOI]
67. Thongpapanl, N. T., "The changing landscape of technology and innovation management : An updated ranking of journals in the field", Technovation, 32(5), pp.257~271 (2012)[DOI]
68. Tur-Porcar, A., "A bibliometric history of the journal of psychology between 1936 and 2015", Journal of Psychology, 152(4), pp.199~225 (2018)[DOI]
69. Valenzuela-Fernández, L., "Thirty years of the journal of business & industrial marketing : A bibliometric analysis", Journal of Business & Industrial Marketing, 32(1), pp.1~17 (2017)[DOI]
70. Valenzuela-Fernández, L., "A bibliometric analysis of the first 25 years of the journal of business-to-business marketing", Journal of Business-to-Business Marketing, 26(1), pp.75~94 (2019)[DOI]
71. Valenzuela-Fernández, L., "Overview of the leading countries in marketing research between 1990 and 2014", American Journal of Business, 33(4), pp.134~156 (2018)[DOI]
72. Van Eck, N. J., "Software survey : VOSviewer, a computer program for bibliometric mapping", Scientometrics, 84(2), pp.523~538 (2010)[DOI]
73. Van Eck, N. J., "Measuring scholarly impact", pp.285~320 (2014), Springer International Publishing
74. Velasco, B., "La utilización de los indicadores bibliométricos para evaluar la actividad investigadora", Aula Abierta, 40(2), pp.75~84 (2012)
75. Vošner, H. B., "A bibliometric retrospective of the journal computers in human behavior(1991–2015)", Computers in Human Behavior, 65, pp.46~58 (2016)[DOI]
76. Wang, C. C., "Bibliometric analysis of advertising endorser research in marketing", International Proceedings of Economics Development & Research, 3, pp.102~106 (2011)
77. Yu, D., "The structure and citation landscape of IEEE transactions on fuzzy systems (1994–2015)", IEEE Transactions on Fuzzy Systems, 26(2), pp.430~442 (2018)[DOI]

관련 논문AI추천