본문 바로가기
KERD
논문KCI 등재

Impact of video product presentation and scarcity claim on mobile-based impulse buying

2

조회

0

다운로드

0

인용

0

참고문헌

키워드

주제분류경영학

초록

The introduction of mobile shopping apps has resulted in the growth of impulse buying or excessive compulsion, especially in the fashion industry. This paper aims to establish a relationship between app stimuli (including performance expectancy, effort expectancy, atmosphere, layout, and privacy and security) and impulse buying behaviour. Besides this, it also examines the moderating effects of the video product presentation and product scarcity claim and the mediating effects of impulse buying intention and user satisfaction. The study was carried out in two phases. In the first phase, a paired t-test analysis was carried out to compare the mean of each set. This was followed by multi-group structural equation modelling to check the model’s validity. The results show that while video product presentation produced a significant difference between impulse buying intention and impulse buying behaviour for both the male and female respondents, scarcity claims achieved positive results only for male participants. The SEM results, meanwhile, demonstrated that both the mediating variables bear a relationship to performance expectancy, privacy and security, and impulse buying behaviour. However, effort expectancy was only related to impulse buying intention, while atmosphere and layout were exclusively associated with user satisfaction. Based on the findings of the study, theoretical and managerial implications are presented.

Abstract

The introduction of mobile shopping apps has resulted in the growth of impulse buying or excessive compulsion, especially in the fashion industry. This paper aims to establish a relationship between app stimuli (including performance expectancy, effort expectancy, atmosphere, layout, and privacy and security) and impulse buying behaviour. Besides this, it also examines the moderating effects of the video product presentation and product scarcity claim and the mediating effects of impulse buying intention and user satisfaction. The study was carried out in two phases. In the first phase, a paired t-test analysis was carried out to compare the mean of each set. This was followed by multi-group structural equation modelling to check the model’s validity. The results show that while video product presentation produced a significant difference between impulse buying intention and impulse buying behaviour for both the male and female respondents, scarcity claims achieved positive results only for male participants. The SEM results, meanwhile, demonstrated that both the mediating variables bear a relationship to performance expectancy, privacy and security, and impulse buying behaviour. However, effort expectancy was only related to impulse buying intention, while atmosphere and layout were exclusively associated with user satisfaction. Based on the findings of the study, theoretical and managerial implications are presented.

참고문헌 (136)

  1. Aaker, J. L., ""I"seek pleasures and"we"avoid pains : The role of self-regulatory goals in information processing and persuasion", Journal of Consumer Research, 28(1), pp.33~49 (2001)[DOI]
  2. Adelaar, T., "Effects of media formats on emotions and impulse buying intent", Journal of Information Technology, 18(4), pp.247~266 (2003)[DOI]
  3. Agrebi, S., "Explain the intention to use smartphones for mobile shopping", Journal of Retailing and Consumer Services, 22, pp.16~23 (2015)[DOI]
  4. Alavi, S., "An empirical segmentation of users of mobile banking apps", Journal of Internet Commerce, 15(4), pp.390~407 (2016)[DOI]
  5. Alnawas, I., "The effect of benefits generated from interacting with branded mobile apps on consumer satisfaction and purchase intentions", Journal of Retailing and Consumer Services, 31, pp.313~322 (2016)[DOI]
  6. Balapour, A., "Mobile application security : Role of perceived privacy as the predictor of security perceptions", International Journal of Information Management, 52, pp.102063~ (2020)[DOI]
  7. Beatty, S. E., "Impulse buying : Modeling its precursors", Journal of Retailing, 74(2), pp.169~191 (1998)[DOI]
  8. Bellman, S., "The effectiveness of branded mobile phone apps", Journal of Interactive Marketin, 25(4), pp.191~200 (2011)[DOI]
  9. Bitner, M. J., "Servicescapes : The impact of physical surroundings on customers and employees", Journal of Marketing, 56(2), pp.57~71 (1992)[DOI]
  10. Blut, M., "Factors influencing the acceptance of self-service technologies : A meta-analysis", Journal of Service Research, 19(4), pp.396~416 (2016)[DOI]
  11. Bowman, N. D., "The app market has been candy crushed : Observed and rationalized processes for selecting smartphone games", Entertainment Computing, 8, pp.1~9 (2015)[DOI]
  12. Bressolles, G., "The impact of electronic service quality’s dimensions on customer satisfaction and buying impulse", Journal of Customer Behaviour, 6(1), pp.37~56 (2007)[DOI]
  13. Burke, R., "Interactive critiquing for catalog navigation in e-commerce", Artificial Intelligence Review, 18(3–4), pp.245~267 (2002)[DOI]
  14. Chae, M., "Do size and structure matter to mobile users? An empirical study of the effects of screen size, information structure, and task complexity on user activities with standard web phones", Behaviour & Information Technology, 23(3), pp.165~181 (2004)[DOI]
  15. Chan, T. K., "The state of online impulse-buying research : A literature analysis", Information & Management, 54(2), pp.204~217 (2017)[DOI]
  16. Chen, Y. F., "Are humans rational? Exploring factors influencing impulse buying intention and continuous impulse buying intention", Journal of Consumer Behaviour, 15(2), pp.186~197 (2016)[DOI]
  17. Chih, W. H., "The antecedents of consumer online buying impulsiveness on a travel website : Individual internal factor perspectives", Journal of Travel & Tourism Marketing, 29(5), pp.430~443 (2012)[DOI]
  18. Chong, A. Y. L., "Predicting m-commerce adoption determinants : A neural network approach", Expert Systems with Applications, 40(2), pp.523~530 (2013)[DOI]
  19. Chong, A. Y. L., "Predicting consumer decisions to adopt mobile commerce : Cross country empirical examination between China and Malaysia", Decision Support Systems, 53(1), pp.34~43 (2012)[DOI]
  20. Chopdar, P. K., "Consumers response towards mobile commerce applications : SOR approach", International Journal of Information Management, 53, pp.102106~ (2020)[DOI]
  21. Christensen, C., "Assemblage, adaptation and apps : Smartphones and mobile gaming", Continuum, 26(5), pp.731~739 (2012)[DOI]
  22. Cialdini, R. B., "Social influence : Compliance and conformity", Annual Review of Psychology, 55(1), pp.591~621 (2004)[DOI]
  23. Dawson, S., "External and internal trigger cues of impulse buying online", Direct Marketing : An International Journal, 3(1), pp.20~34 (2009)[DOI]
  24. Deng, L., "Multiple-group analysis for structural equation modeling with dependent samples", Structural Equation Modeling : A Multidisciplinary Journal, 22(4), pp.552~567 (2015)[DOI]
  25. Dholakia, U. M., "Temptation and resistance : An integrated model of consumption impulse formation and enactment", Psychology & Marketing, 17(11), pp.955~982 (2000)[DOI]
  26. Dittmar, H., "Self-image–is it in the bag? A qualitative comparison between “ordinary” and “excessive” consumers", Journal of Economic Psychology, 21(2), pp.109~142 (2000)[DOI]
  27. Drossos, D. A., "The effects of product involvement and impulse buying on purchase intentions in mobile text advertising", Electronic Commerce Research and Applications, 13(6), pp.423~430 (2014)[DOI]
  28. Eroglu, S. A., "Atmospheric factors in the retail environment: Sights, sounds and smells", ACR North American Advances (1993)
  29. Eroglu, S. A., "Atmospheric qualities of online retailing : A conceptual model and implications", Journal of Business Research, 54(2), pp.177~184 (2001)[DOI]
  30. Faqih, K. M., "Assessing the moderating effect of gender differences and individualism-collectivism at individual-level on the adoption of mobile commerce technology : TAM3 perspective", Journal of Retailing and Consumer Services, 22, pp.37~52 (2015)[DOI]
  31. Fenech, T., "Internet users’ adoption of web retailing : User and product dimensions", Journal of Product & Brand Management, 10(6), pp.361~381 (2001)[DOI]
  32. "Mobile commerce: Key to impulse shoppers" (2014)[URL]
  33. Flavián, C., "The influence of online product presentation videos on persuasion and purchase channel preference : The role of imagery fluency and need for touch", Telematics and Informatics, 34(8), pp.1544~1556 (2017)[DOI]
  34. Fong, L. H. N., "How locus of control shapes intention to reuse mobile apps for making hotel reservations : Evidence from Chinese consumers", Tourism Management, 61, pp.331~342 (2017)[DOI]
  35. Furner, C. P., "Mobile app stickiness(MASS)and mobile interactivity : A conceptual model", The Marketing Review, 14(2), pp.163~188 (2014)[DOI]
  36. David Gefen, "Consumer trust in B2C e-Commerce and the importance of social presence: experiments in e-Products and e-Services", Omega, 32(6), pp.407~424 (2004), Elsevier BV[DOI]
  37. Heribert Gierl, "Scarcity effects on sales volume in retail", The International Review of Retail, Distribution and Consumer Research, 18(1), pp.45~61 (2008), Informa UK Limited[DOI]
  38. Giner-Sorolla, R., "Guilty pleasures and grim necessities : Affective attitudes in dilemmas of self-control", Journal of Personality and Social Psychology, 80(2), pp.206~ (2001)[DOI]
  39. Gwee, M. Y. T., "Effects of persuasive claims on desirability and impulse purchase behavior" (2013)
  40. Ha, Y., "Online visual merchandising(VMD)of apparel web sites", Journal of Fashion Marketing & Management, 11(4), pp.477~493 (2007)[DOI]
  41. Harris, M. A., "Identifying factors influencing consumers’ intent to install mobile applications", International Journal of Information Management, 36(3), pp.441~450 (2016)[DOI]
  42. Herpen, E. V., "How product scarcity impacts on choice: Snob and bandwagon effects", ACR North American Advances (2005)
  43. Hew, J. -J., "What catalyses mobile apps usage intention : An empirical analysis", Industrial Management & Data Systems, 115(7), pp.1269~1291 (2015)[DOI]
  44. Higgins, E. T., "Beyond pleasure and pain", The American Psychologist, 52(12), pp.1280~ (1997)
  45. Higgins, E. T., "How self-regulation creates distinct values : The case of promotion and prevention decision making", Journal of Consumer Psychology, 12(3), pp.177~191 (2002)[DOI]
  46. Hjort, K., "Customer segmentation based on buying and returning behaviour", International Journal of Physical Distribution & Logistics Management, 43(10), pp.852~865 (2013)[DOI]
  47. Hoch, S. J., "Time-inconsistent preferences and consumer self-control", Journal of Consumer Research, 17(4), pp.492~507 (1991)[DOI]
  48. Hostler, R. E., "Assessing the impact of recommender agents on on-line consumer unplanned purchase behavior", Information & Management, 48(8), pp.336~343 (2011)[DOI]
  49. Hsiao, C. -H., "Exploring the influential factors in continuance usage of mobile social apps : Satisfaction, habit, and customer value perspectives", Telematics and Informatics, 33(2), pp.342~355 (2016)[DOI]
  50. Inman, J. J., "Framing the deal : The role of restrictions in accentuating deal value", Journal of Consumer Research, 24(1), pp.68~79 (1997)[DOI]
  51. "Five surprises about how indians shop online (And Offline)" (2017)[URL]
  52. Jiang, Z., "Virtual product experience : Effects of visual and functional control of products on perceived diagnosticity and flow in electronic shopping", Journal of Management Information Systems, 21(3), pp.111~147 (2004)
  53. Jiang, Z., "The effects of presentation formats and task complexity on online consumers’ product understanding", MIS Quarterly, pp.475~500 (2007)[DOI]
  54. Jiang, Z., "Research note—investigating the influence of the functional mechanisms of online product presentations", Information Systems Research, 18(4), pp.454~470 (2007)
  55. Jones, J. J., "Earnings management during import relief investigations", Journal of Accounting Research, 29(2), pp.193~228 (1991)[DOI]
  56. Jones, M., "Improving web interaction on small displays", Computer Networks, 31(11–16), pp.1129~1137 (1999)[DOI]
  57. Jung, J. M., "Cross-national differences in proneness to scarcity effects : The moderating roles of familiarity, uncertainty avoidance, and need for cognitive closure", Psychology & Marketing, 21(9), pp.739~753 (2004)[DOI]
  58. Kacen, J. J., "The influence of culture on consumer impulsive buying behavior", Journal of Consumer Psychology, 12(2), pp.163~176 (2002)[DOI]
  59. Kawaf, F., "Online shopping environments in fashion shopping : An SOR based review", The Marketing Review, 12(2), pp.161~180 (2012)[DOI]
  60. Khalifa, M., "Satisfaction with internet-based services : The role of expectations and desires", International Journal of Electronic Commerce, 7(2), pp.31~49 (2002)
  61. Kim, S. J., "The effects of adopting and using a brand’s mobile application on customers’ subsequent purchase behavior", Journal of Interactive Marketing, 31, pp.28~41 (2015)[DOI]
  62. Kim, M., "Mobile shopping through applications : Understanding application possession and mobile purchase", Journal of Interactive Marketing, 39, pp.55~68 (2017)[DOI]
  63. Kim, H., "E-atmosphere, emotional, cognitive, and behavioral responses", Journal of Fashion Marketing and Management : An International Journal, 14(3), pp.412~428 (2010)[DOI]
  64. Kim, Y., "The adoption of mobile payment services for"Fintech"", International Journal of Applied Engineering Research, 11(2), pp.1058~1061 (2016)
  65. Kline, R. B., "Structural equation modeling" (1998), Guilford
  66. Koch, O. F., "Promotional tactics for online viral marketing campaigns : How scarcity and personalization affect seed stage referrals", Journal of Interactive Marketing, 32, pp.37~52 (2015)[DOI]
  67. Kotler, P., "Atmospherics as a marketing tool", Journal of Retailing, 49(4), pp.48~64 (1973)
  68. Krasonikolakis, I., "Store layout effects on consumer behavior in 3D online stores", European Journal of Marketing, 52(5, pp.6) (2018), 1223~1256
  69. Ku, H. H., "The effect of scarcity on the purchase intentions of prevention and promotion motivated consumers", Psychology & Marketing, 29(8), pp.541~548 (2012)[DOI]
  70. Lee, J. A., "Cultural influences on consumer satisfaction with impulse and planned purchase decisions", Journal of Business Research, 61(3), pp.265~272 (2008)[DOI]
  71. Liu, Y., "Website attributes in urging online impulse purchase : An empirical investigation on consumer perceptions", Decision Support Systems, 55(3), pp.829~837 (2013)[DOI]
  72. Loewenstein, G., "Out of control : Visceral influences on behavior", Organizational Behavior and Human Decision Processes, 65(3), pp.272~292 (1996)[DOI]
  73. Lohse, G. L., "Electronic shopping", Communications of the ACM, 41(7), pp.81~87 (1998)[DOI]
  74. Lu, J., "Are personal innovativeness and social influence critical to continue with mobile commerce", Internet Research, 24(2), pp.134~159 (2014)[DOI]
  75. Manganari, E. E., "Virtual store layout effects on consumer behaviour : Applying an environmental psychology approach in the online travel industry", Internet Research, 21(3), pp.326~346 (2011)[DOI]
  76. Martin, K. D., "The role of data privacy in marketing", Journal of the Academy of Marketing Science, 45(2), pp.135~155 (2017)[DOI]
  77. Mathew, M., "Perceptions and intentions of customers towards mobile banking adoption", Journal of Contemporary Management Research, 8(1), pp.83~ (2014)
  78. Merhi, M., "A cross-cultural study of the intention to use mobile banking between Lebanese and British consumers : Extending UTAUT2 with security, privacy and trust", Technology in Society, 59, pp.101151~ (2019)[DOI]
  79. Merikivi, J., "What makes continued mobile gaming enjoyable", Computers in Human Behavior, 68, pp.411~421 (2017)[DOI]
  80. Morosan, C., "Modeling guests’ intentions to use mobile apps in hotels : The roles of personalization, privacy, and involvement", International Journal of Contemporary Hospitality Management, 28(9), pp.1968~1991 (2016)[DOI]
  81. Naslund, J. A., "How people with serious mental illness use smartphones, mobile apps, and social media", Psychiatric Rehabilitation Journal, 39(4), pp.364~ (2016)[DOI]
  82. Natarajan, T., "Understanding the intention to use mobile shopping applications and its influence on price sensitivity", Journal of Retailing and Consumer Services, 37, pp.8~22 (2017)[DOI]
  83. Nepomuceno, M. V., "How to reduce perceived risk when buying online : The interactions between intangibility, product knowledge, brand familiarity, privacy and security concerns", Journal of Retailing and Consumer Services, 21(4), pp.619~629 (2014)[DOI]
  84. Nielsen, J., "Designing web usability: The practice of simplicity" (1999), New Riders Publishing
  85. Nielsen, S., "U.S. Patent No. 8,805,640", U.S. Patent and Trademark Office, ~ (2014)
  86. Nikolopoulou, K., "Habit, hedonic motivation, performance expectancy and technological pedagogical knowledge affect teachers’ intention to use mobile internet", Computers and Education Open, 2, pp.100041~ (2021)[DOI]
  87. Nunnally, J. U. M., "Psychometric theory" (1994), McGraw Hill
  88. O’keefe, R. M., "Web-based customer decision support systems", Communications of the ACM, 41(3), pp.71~79 (1998)[DOI]
  89. Ovčjak, B., "Factors impacting the acceptance of mobile data services–A systematic literature review", Computers in Human Behavior, 53, pp.24~47 (2015)[DOI]
  90. Pan, Y., "Determinants of retail patronage : A meta-analytical perspective", Journal of Retailing, 82(3), pp.229~243 (2006)[DOI]
  91. Pappas, I. O., "Explaining online shopping behavior with fsQCA : The role of cognitive and affective perceptions", Journal of Business Research, 69(2), pp.794~803 (2016)[DOI]
  92. D. Veena Parboteeah, "The Influence of Website Characteristics on a Consumer's Urge to Buy Impulsively", Information Systems Research, 20(1), pp.60~78 (2009), Institute for Operations Research and the Management Sciences (INFORMS)[DOI]
  93. Peterson, R. A., "Exploring the implications of the internet for consumer marketing", Journal of the Academy of Marketing Science, 25(4), pp.329~346 (1997)[DOI]
  94. Pham, M. T., "Ideals and oughts and the reliance on affect versus substance in persuasion", Journal of Consumer Research, 30(4), pp.503~518 (2004)[DOI]
  95. Pikkarainen, T., "Consumer acceptance of online banking : An extension of the technology acceptance model", Internet Research, 14(3), pp.224~235 (2004)[DOI]
  96. Pookulangara, S., "Slow fashion movement : Understanding consumer perceptions—An exploratory study", Journal of Retailing & Consumer Services, 20(2), pp.200~206 (2013)[DOI]
  97. Pynoo, B., "Predicting secondary school teachers’ acceptance and use of a digital learning environment : A cross-sectional study", Computers in Human Behavior, 27(1), pp.568~575 (2011)[DOI]
  98. Rahi, S., "Integration of UTAUT model in internet banking adoption context : The mediating role of performance expectancy and effort expectancy", Journal of Research in Interactive Marketing, 13(3), pp.411~435 (2019)[DOI]
  99. Reichheld, F. F., "E-loyalty : Your secret weapon on the web", Harvard Business Review, 78(4), pp.105~113 (2000)
  100. Rohm, A. J., "Marketing and Public Policy Proceedings", pp.73~79 (1998), American Marketing Association
  101. Rook, D. W., "Normative influences on impulsive buying behavior", Journal of Consumer Research, 22(3), pp.305~313 (1995)[DOI]
  102. Shankar, V., "Customer satisfaction and loyalty in online and offline environments", International Journal of Research in Marketing, 20(2), pp.153~175 (2003)[DOI]
  103. Shergill, G. S., "Web-based shopping : Consumers’attitudes towards online shopping in New Zealand", Journal of Electronic Commerce Research, 6(2), pp.78~ (2005)
  104. Sherman, E., "Store environment and consumer purchase behavior : Mediating role of consumer emotions", Psychology & Marketing, 14(4), pp.361~378 (1997)[DOI]
  105. Snyder, E. E., "Social psychological concomitants of adolescents’ role identities as scholars and athletes : A longitudinal analysis", Youth & Society, 23(4), pp.507~522 (1992)[DOI]
  106. Sohn, S., "The impact of perceived visual complexity of mobile online shops on user’s satisfaction", Psychology & Marketing, 34(2), pp.195~214 (2017)[DOI]
  107. Song, M., "An examination of the role of booking lead time in consumers’ reactions to online scarcity messages", International Journal of Hospitality Management, 77, pp.483~491 (2019)
  108. Spies, K., "Store atmosphere, mood and purchasing behavior", International Journal of Research in Marketing, 14(1), pp.1~17 (1997)[DOI]
  109. Suh, K. S., "The effects of virtual reality on consumer learning : An empirical investigation", Mis Quarterly, 29(4), pp.673~697 (2005)[DOI]
  110. Szymanski, D. M., "E-satisfaction : An initial examination", Journal of Retailing, 76(3), pp.309~322 (2000)[DOI]
  111. Tarasewich, P., "Designing mobile commerce applications", Communications of the ACM, 46(12), pp.57~60 (2003)[DOI]
  112. Taylor, D. G., "Has e-marketing come of age? Modeling historical influences on post-adoption era internet consumer behaviors", Journal of Business Research, 63(9), pp.950~956 (2010)[DOI]
  113. "India is fastest growing e-commerce market: Report" (2018)[URL]
  114. Tinne, W. S., "Impulse purchasing : A literature overview", ASA University Review, 4(2), pp.65~73 (2010)
  115. Titze, I. R., "Can vocal economy in phonation be increased with an artificially lengthened vocal tract", A computer modeling study. Logopedics Phoniatrics Vocology, 32(4), pp.147~156 (2007)[DOI]
  116. Tsu Wei, T., "What drives Malaysian m-commerce adoption", An empirical analysis. Industrial Management & Data Systems, 109(3), pp.370~388 (2009)[DOI]
  117. Turley, L. W., "Atmospheric effects on shopping behavior : A review of the experimental evidence", Journal of Business Research, 49(2), pp.193~211 (2000)[DOI]
  118. Van Herpen, E., "When demand accelerates demand : Trailing the bandwagon", Journal of Consumer Psychology, 19(3), pp.302~312 (2009)[DOI]
  119. Venkatesh, V., "Consumer acceptance and use of information technology : Extending the unified theory of acceptance and use of technology", MIS Quarterly, 36(1), pp.157~178 (2012)[DOI]
  120. Verhagen, T., "Online purchase intentions : A multi-channel store image perspective", Information & Management, 46(2), pp.77~82 (2009)[DOI]
  121. Verhagen, T., "The influence of online store beliefs on consumer online impulse buying : A model and empirical application", Information & Management, 48(8), pp.320~327 (2011)[DOI]
  122. Verhallen, T. M., "Scarcity and preference : An experiment on unavailability and product evaluation", Journal of Economic Psychology, 15(2), pp.315~331 (1994)[DOI]
  123. Vohs, K. D., "Spent resources : Self-regulatory resource availability affects impulse buying", Journal of Consumer Research, 33(4), pp.537~547 (2007)[DOI]
  124. Vonkeman, C., "Role of local presence in online impulse buying", Information & Management, 54(8), pp.1038~1048 (2017)[DOI]
  125. Wan, E. W., "The effect of regulatory orientation and decision strategy on brand judgments", The Journal of Consumer Research, 35(6), pp.1026~1038 (2009)
  126. Wells, J. D., "Online impulse buying : Understanding the interplay between consumer impulsiveness and website quality", Journal of the Association for Information Systems, 12(1), pp.3~ (2011)[DOI]
  127. Wineman, J. D., "Constructing spatial meaning : Spatial affordances in museum design", Environment and Behavior, 42(1), pp.86~109 (2010)[DOI]
  128. Wood, M., "Socio-economic status, delay of gratification, and impulse buying", Journal of Economic Psychology, 19(3), pp.295~320 (1998)[DOI]
  129. Wottrich, V. M., "The privacy trade-off for mobile app downloads : The roles of app value, intrusiveness, and privacy concerns", Decision Support Systems, 106, pp.44~52 (2018)[DOI]
  130. Wu, W. Y., "How can online store layout design and atmosphere influence consumer shopping intention on a website", International Journal of Retail & Distribution Management, 42(1), pp.4~24 (2014)[DOI]
  131. Jen-Her Wu, "What drives mobile commerce?", Information & Management, 42(5), pp.719~729 (2005), Elsevier BV[DOI]
  132. Xu, C., "A customer value, satisfaction, and loyalty perspective of mobile application recommendations", Decision Support Systems, 79, pp.171~183 (2015)[DOI]
  133. Yang, K., "Determinants of US consumer mobile shopping services adoption : Implications for designing mobile shopping services", Journal of Consumer Marketing, 27(3), pp.262~270 (2010)[DOI]
  134. Yoo, B., "Developing and validating a multidimensional consumer-based brand equity scale", Journal of Business Research, 52(1), pp.1~14 (2001)[DOI]
  135. Zheng, X., "Understanding impulse buying in mobile commerce : An investigation into hedonic and utilitarian browsing", International Journal of Information Management, 48, pp.151~160 (2019)[DOI]
  136. Zou, L. W., "Why and when do consumers perform green behaviors? An examination of regulatory focus and ethical ideology", Journal of Business Research, 94, pp.113~127 (2019)

관련 논문AI추천

이 간행물의 다른 논문 (6건)