데이터 마이닝을 이용한 농산물 전자상거래의 온 오프라인 통합시스템

Abstract

The Internet, as a commercial tool, presented a new market that connects producers with consumers through the E-commerce. Now, E-commerce spreads over almost all industries through the Internet excluding some. This research indicates the reason why the E-commerce is not activated in agricultural industry, which is less developed than other industries. And it suggests a good example of E-commerce on the agricultural products combining on and off line markets. In addition, data-mining technique is suggested to analyze whole information in system.