본문 바로가기
KERD
논문KCI 등재

서비스 중요도를 사용한 서비스나무분석의 개선

Improvement of Service Tree Analysis Using Service Importance

2

조회

0

다운로드

0

인용

0

참고문헌

키워드

주제분류산업공학

초록

The purpose of this paper is to improve the service tree analysis introduced recently by Geum et al. [15]. Service tree analysis structures the service based on the customer participation perspective and provides a qualitative analysis method categorizing the service elements on the basis of its impact to top service. This paper attempts to apply the concept of reliability importance to the service tree analysis as a perspective of quantitative analysis, which is considered little in Geum et al. [15]. Reliability importance is a measure of the structural impact of the components that make up the system on the system lifetime in reliability engineering field and often used in fault tree analysis. We transform the reliability importance into service importance in accordance with service tree analysis, so that the influence of service elements on the service can be judged and compared. The service importance is defined as the amount of change of the service according to the change of the service element, therefore, it can be utilized as an index for determining a service element for service improvement. In addition, as an index for paired service elements, the relationship between the two service components can be measured by joint service importance. This paper introduces conceptual changes in the process of applying reliability importance to service analysis, and shows how to use the service importance for identifying the priority of service element for the final service and improving customer satisfaction through an example. By using the service importance and joint service importance in service tree analysis, it is possible to make efficient decision making in the process of determining the service elements for analyzing and improving the service.

Abstract

The purpose of this paper is to improve the service tree analysis introduced recently by Geum et al. [15]. Service tree analysis structures the service based on the customer participation perspective and provides a qualitative analysis method categorizing the service elements on the basis of its impact to top service. This paper attempts to apply the concept of reliability importance to the service tree analysis as a perspective of quantitative analysis, which is considered little in Geum et al. [15]. Reliability importance is a measure of the structural impact of the components that make up the system on the system lifetime in reliability engineering field and often used in fault tree analysis. We transform the reliability importance into service importance in accordance with service tree analysis, so that the influence of service elements on the service can be judged and compared. The service importance is defined as the amount of change of the service according to the change of the service element, therefore, it can be utilized as an index for determining a service element for service improvement. In addition, as an index for paired service elements, the relationship between the two service components can be measured by joint service importance. This paper introduces conceptual changes in the process of applying reliability importance to service analysis, and shows how to use the service importance for identifying the priority of service element for the final service and improving customer satisfaction through an example. By using the service importance and joint service importance in service tree analysis, it is possible to make efficient decision making in the process of determining the service elements for analyzing and improving the service.

참고문헌 (33)

  1. Alam, I., "Service innovation strategy and process : A cross-national comparative analysis", International Marketing Review, 23(3), pp.234~254 (2006)
  2. Andrson, E. E., "Product price and warranty terms : An optimization mode", Operational Research Quarterly, 28(3), pp.739~741 (1977)
  3. Barlow, R.E., "Importance of system components and fault tree events", Stochastic Processes and their applications, 3(2), pp.153~173 (1975)
  4. Berger, C., "Kano’s methods for understanding customer-defined quality", Center for Quality Management Journal, 2(4), pp.3~35 (1993)
  5. On the importance of different components in a multicomponents system, "Birnbaum, Z. W.", Washington University Seattle Lab of Statistical Research, ~ (1968)
  6. Bohl, M., "Flowcharting Techniques", Science Research Associates, ~ (1971)
  7. Carlzon, J., "Moments of Truth" (1987), Ballinger Publishing Co
  8. Chase, R.B., "The customer contact approach to organization design", Management Science, 29(9), pp.1037~1050 (1983)
  9. Chase, R. B., "The customer contact approach to service :theoretical base and practical extension", Operations Research, 29(4), pp.698~706 (1981)
  10. Davenport, T., "Process innovation : Reengineering work through information technology" (1992), Harvard Business School Press
  11. Davis, M.M., "An analysis of customer satisfaction with waiting times in a two-stage service process", Journal of Operations Management, 9(3), pp.324~334 (1990)
  12. Dillon, B. S., "Engineering Reliability" (1981), A Wiely-Interscience Publication
  13. Ericson, C., "Fault Tree Analysis-A History", Proceedings of the 17th International Systems Safety Conference (1999)
  14. Formosa, D., "Mapping emotions", Business Week, ~ (2005)
  15. Geum, Y., "Application of fault tree analysis to the service process : service tree analysis approach", Journal of Service Management, 20(4), pp.433~454 (2009)
  16. Redundancy, substitutes and complements in system reliability, "Hagstrom, J.N.", College of Business Administration, University of Illinois, ~ (1990)
  17. Hong, J.S., "Joint reliability-importance of two edges in an undirected network", IEEE Transactions on Reliability, 42(1), pp.17~23 (1993)
  18. Hwang, Y. H., "Advanced Service Tree Analysis with JRI of Services", Proceedings of the Joint Spring Conference of Korean Institute of Industrial Engineers and Korean Operations Research and Management Science Society (2010)
  19. Ishii, K., "Introduction to design for assembly, ME217A Course Reader, Design for Manufacturability : Product Definition" (1995), Stanford Bookstore
  20. Kano, N., "Attractive quality and must-be quality", The Journal of Japanese Society for Quality Control, 14(2), pp.39~48 (1984)
  21. 김현정, "서비스산업 비중증가의 원인 및 경제성장에 미치는 영향", 경제분석, 12(4), pp.35~76 (2006), 한국은행
  22. Lacerda, D. P., "Service process analysis using process engineering and the theory of constraints thinking process", Business Process Management Journal, 16(2), pp.264~281 (2010)
  23. Law, A., "Simulation Modeling and Analysis" (1991), McGraw-Hill
  24. Lee, W. S., "Fault tree analysis, methods, and applications-a review", IEEE Transactions on Reliability, R-34(3), pp.194~203 (1985)
  25. Matzler, K., "How to make product development projects more successful by integrating Kano’s model of customer satisfaction into quality function deployment", Technovation, 18(1), pp.25~38 (1998)
  26. Roth, A.V., "Operations as marketing : a competitive service strategy", Journal of Operations Management, 10(3), pp.303~328 (1991)
  27. Safizadeh, M. H., "An empirical analysis of financial services processes with a front-office or back-office orientation", Journal of Operations Management, 21(5), pp.557~576 (2003)
  28. Shin, M.S., "Fault tree Analysis Model Based on Trapezoidal Fuzzy Number", Journal of the Korean Society for Quality Management, 20(1), pp.118~125 (1992)
  29. Shostack, G. L., "Designing services that deliver", Harvard Business Review, 62(1), pp.133~139 (1984)
  30. Shostack, G. L., "Service positioning through structural change", Journal of Marketing, 51(1), pp.34~43 (1987)
  31. US Air Force, "ICAM Architecture Part II, Dynamics Modeling Manual Vol. VI", ~ (1981)
  32. Yang, J.H., "Implementation of Service Marketing", Business Education, ~ (2011)
  33. 유정상, "서비스 블루프린트와 FTA를 이용한 서비스 신뢰도 평가모델", 산업경영시스템학회지, 35(4), pp.194~201 (2012), 한국산업경영시스템학회[DOI]

관련 논문AI추천

이 간행물의 다른 논문 (16건)