시장지향성이 기업경영성과에 미치는 영향에 관한 연구 :중소기업 제조업체를 중심으로
A Study on the Effects of the Market Orientation on Enterprise Management Performance : Focused on the Manufacturer in the Small Businesses
1
조회
0
다운로드
2
인용
0
참고문헌
키워드
초록
The purpose of this study is to present the Market Orientation affects to Enterprise Management Performance. In order to carry out this research, we obtained 212 survey sheets and inspected ten assumptions based on the reliability, validity of the questionnaires. The results of regression analysis are summarized as follows; First, the factor of Market Orientation, intelligence generation, doesn’t influence on the Enterprise Management Performance significantly. Second, the element of Market Orientation, information dissemination, doesn’t have an important effect on the Enterprise Management Performance. Finally, the requisite of Market Orientation, information response, affects to Enterprise Management Performance significantly. Based on the results, the parts with intelligence generation and information dissemination will be improved in the manufacturer of the small businesses.
Abstract
The purpose of this study is to present the Market Orientation affects to Enterprise Management Performance. In order to carry out this research, we obtained 212 survey sheets and inspected ten assumptions based on the reliability, validity of the questionnaires. The results of regression analysis are summarized as follows; First, the factor of Market Orientation, intelligence generation, doesn’t influence on the Enterprise Management Performance significantly. Second, the element of Market Orientation, information dissemination, doesn’t have an important effect on the Enterprise Management Performance. Finally, the requisite of Market Orientation, information response, affects to Enterprise Management Performance significantly. Based on the results, the parts with intelligence generation and information dissemination will be improved in the manufacturer of the small businesses.
참고문헌 (12)
- Deshpande, J.U., "Corporate Culture, Customer Orientation and Informativeness in Japanese Firms : A Quality Analysis", Journal of Marketing, 57(1), pp.23~27 (1993)
- Goh, G.H., "The Effect of Market Orientation and Technology Orientation on New Product Performance", 박사, pp.2012
- Hampton, G.M., "Relationship of professionalism, rewards, market orientation and job satisfaction among medical professionals; The case of Certified Nurse-Midwives", Journal of Business Research, 57, pp.1042~1053 (2004)
- Hartline, M.D., "The management of customer-contact, service employees : An empirical investigation", Journal of Marketing, 60, pp.52~70 (1996)
- Henard, D., "Why some New Products Are More Successful Than Others", Journal of Marketing Research, 37, pp.449~462 (2001)
- Jaworski, B.J., "Market Orientation : Antecedents and Consequences", Journal of Marketing, 52, pp.53~70 (1993)
- Kohli, A.K., "Market Orientation : The Construct, Research Propositions and Management Implications", Journal of Marketing, 54, pp.1~18 (1990)
- 이숙영, "학습지향성, 시장지향성, 기업가지향성이 조직문화에 따라 경영성과에 미치는 영향", Journal of Information Technology Applications & Management, 18(2), pp.109~134 (2011), 한국데이타베이스학회
- Narver, J., "The Effect of a Market Orientation on Business Profitability", Journal of Marketing, 54, pp.20~35 (1990)
- Pelham, A.M., "A longitudinal study of the impact of market structure, firm structure and market orientation culture on dimension of small-firm performance", Journal of the Academy of Marketing Science, 24(1), pp.27~43 (1996)
- Rodriguez-Pinto, J., "Speed or Quality? How the Order of Market Entry Influences the Relationship Between Market Orientation and New Product Performance", International Journal of Research in Marketing, 28(2), pp.145~154 (2011)
- Venkatraman, N., "Strategic orientation of business enterprises: The construct, dimensionality, and measurement", Management Science, 35, pp.942~962 (1989)