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SWOT-AHP 분석을 통한 소규모 IT업체의 프로젝트 수행 역량 개선

Improvement of Project Competency for Small IT Companies through SWOT-AHP Analysis

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초록

In the SW industry, the diversification of global markets and technology trends are changing due to the emergence of new services, and IT companies are in need of strategic change different from the previous one. In this study, SWOT analysis was performed by extracting the internal environmental factors and external environmental factors through the previous studies to improve the project performance competence of small IT companies, and the SWOT Matrix was reconstructed through the pairwise comparison. Based on this, the purpose of this research was to propose the project performance competency improvement plans for small IT companies based on importance and priority, and the following four strategies were derived from the result of SWOT-AHP analysis. SO strategy was drawn in direction to invest R & D in new SW industry to enhance technology competitiveness of SMEs in order to develop SMEs, and in order to secure competitiveness of SW industry, WO strategy is drawn the cultivation of professional technical manpower through SW policy. ST Strategy presented technical management through SW system improvement policy to improve SW environment, and WT Strategy presented awareness training on the construction and necessity of project management system construction. Using the strategies presented in this study, it is expected that the managers of small IT firms will be presented as references to measure the performance competence factors of current organizations and company organizations.

Abstract

In the SW industry, the diversification of global markets and technology trends are changing due to the emergence of new services, and IT companies are in need of strategic change different from the previous one. In this study, SWOT analysis was performed by extracting the internal environmental factors and external environmental factors through the previous studies to improve the project performance competence of small IT companies, and the SWOT Matrix was reconstructed through the pairwise comparison. Based on this, the purpose of this research was to propose the project performance competency improvement plans for small IT companies based on importance and priority, and the following four strategies were derived from the result of SWOT-AHP analysis. SO strategy was drawn in direction to invest R & D in new SW industry to enhance technology competitiveness of SMEs in order to develop SMEs, and in order to secure competitiveness of SW industry, WO strategy is drawn the cultivation of professional technical manpower through SW policy. ST Strategy presented technical management through SW system improvement policy to improve SW environment, and WT Strategy presented awareness training on the construction and necessity of project management system construction. Using the strategies presented in this study, it is expected that the managers of small IT firms will be presented as references to measure the performance competence factors of current organizations and company organizations.

참고문헌 (11)

  1. Ananda, J., "The Use of Analytic Hierarchy Process to Incorporate Stakeholder Preferences into Regional Forest Planning", Forest Policy and Economics, 5(1), pp.13~26 (2003)[DOI]
  2. Kang, C.W., "Project management" (2015), Bookfile
  3. Kim, B.S., "A study on development strategy of seoul digital industrial complex using SWOT", AHP analysis theory, Sejong Cyber University, 2015
  4. Kurttila, M., "Utilizing the Analytic Hierarchy Process AHP in SWOT Analysis-A Hybrid Method and It's Application to a Forest Certification Case", Forest Policy and Economics, 1(1), pp.41~52 (2000)[DOI]
  5. Park, J.H., "Study on sustainable fisheries development strategy through SWOT-AHP analysis : Including the perspective of technological innovation", pp.2018
  6. Park, J.I., "A study on methods to improve the competitiveness of Busan port as a port of call through SWOT", AHP analysis, Pusan National University, 2018
  7. Saaty, T.L., "Analytical Planning : The Organization of System" (1985), Pergamon Press, Inc.
  8. Saaty, T.L., "Model, Methods, Concepta and Applications of the Analytic Hierarchy Process" (2001), Kluwer Academic Publishers
  9. Saaty, T.L., "The Logic of Priorities (AHP series, III)" (1985), RWS Publication
  10. CHAOS Report, "Standish Group", ~ (2015)
  11. Sung, M.H., "A study on the selection of strategies for overseas advancement of small and medium-sized automobiles parts company using SWOT-AHP", pp.2017

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