관행농가의 친환경농업 전환에 미치는 영향요인 분석

Abstract

Despite the growing interest in environment-friendly agriculture due to climate and food production issues, the spread of environment-friendly agriculture is difficult in Korea, as the number of environment-friendly farms is decreasing. Therefore, this study aimed to identify the factors that influence the conversion of conventional farms to environment-friendly agriculture and analyze the factors that promote the conversion to environment-friendly agriculture. Based on previous studies, marketability, conversion cost, and public interest were set as factors that promote the conversion to environment-friendly agriculture, and the level of information on environment-friendly agriculture was investigated to determine how it affects decision-making. To this end, a survey was conducted on 500 conventional farm households, and the results were used to perform statistical analyses such as logistic regression analysis. The results of the statistical analysis showed that when each independent variable and moderator variable was set, public interest and marketability affected the conversion intention, and when the analysis included the interaction term, the level of information also had a significant result, indicating that the influence was greater when interacting with multiple factors. In addition, it was found that various factors such as age group and gender intervened in the conversion intention in addition to the initially selected promotion factors. The results of this study are expected to be used as basic data for future policies and projects to promote environment-friendly agriculture by analyzing the impact of the transition from conventional agriculture to environment-friendly agriculture and the effect of adjusting the level of information