現代패션에 나타난 記號의 意味分析-1990 年以後의 패션 컬렉션을 中心으로 -

Abstract

The purpose of this study is to analyze the meanings of signs represented in contemporary fashionbased on the Peirces trisection theory in order to present various types of sign representation that satisfiesaesthetic value and characteristics of the age of information and image.Types of signs represented in contemporary fashion can be summarized into letters, numbers, codes,pictures, logos, characters and emblems. The meanings of signs were analyzed based on the Peircestrisection theory, resulting in representation of play, brandsymbol, eroticism and suggestion.The play was categorized into infantile and parodic. The former inspires unexpected interest andlaughter from contemporary people in the age of disorder through humorous characters, cartoons andillustrations. The latter inspires laughter by parodying things and its intention is to release the isolation ofpeople and their relative poverty through pictures for which techniques of parody and surrealism wereused.Most of the brandsymbols represented by logos, used for textile and clothing design as well asaccessories are optimal signs that construct brand images.Eroticism means emotion, impulses, senses of value and sexual attraction. A desire to represent sexualattraction is an expression of eroticism and self-expression to adjust in a changing society.Suggestion tends to pursue the image of harmony with nature in a world which is pressed by materialcivilization. Humans represent illuminating messages through direct slogans by characters, naturalobjects and motives of social phenomenon in pursuit of the benefits of abundant material civilization inthe structure of a highly advanced scientific civilization and industrial society.