市販 姙婦服의 購買實態 및 滿足度

Abstract

This study investigated the difference of the purchasing realities and the degree of satisfaction ofmaternity dress according to occupation and age. The purpose of this study was to collect data needed tothe maternity dress maker for the better quality of their product and the more comfortable maternity dresswearing of pregnant women.The results of study were as follows.The attitude of purchasing and the degree of satisfaction of maternity dress according to age showedsignificant differences as follows. First, the dress styles were the significant difference in the kind offormal trousers and casual trousers, one-piece dress, jumper skirt+shirt, vest+trousers. Second, thepurchase place was the significant difference in the shop of clothes made, market, maternity dress shop,wearing together. Third, at the purchase time of dress, the satisfactory degree of an appraised standardwas the significant difference in the period of wearing, the easiness of exchange and repayment, thewearing numeral degree of other people, price, discount sale, degree of brand recognition,encouragement of other people.